Does an interior life still exist when all of our motives, quirks, and desires are quantified, quasi-monetary units? Via The New Inquiry, Rob Horning writes:
When the mechanistic imperative has been successfully internalized as the prevailing life style of our society, we shall find ourselves moving through a world of perfected managers, operations analysts, and social engineers who will be indistinguishable from the cybernated systems they assist.
The cybernated system might demand not conformity but constant innovation within constrained categories — the mechanistic imperative could be: CREATE! Creativity in personal expression is not immune to being bureaucratized.
The new fear is not that people will be all the exact same “blank” dispassionate drone — people’s identities are more variegated and articulated than ever — but that they will become indistinguishable from their social-media profiles, the mark of a systematized personality.
Indeed the sites propose that all of identity must be externalized in order to be authentic. By instrumentalizing tokens of identity so thoroughly, social media deny the relevance of other people’s interiority, making that interiority seem somewhat implausible. Why would you think something you couldn’t use?
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