Why We Should Socialize Social Media

internetVia n+1, Benjamin Kunkle argues that social media mega-sites need to be turned into public utilities so as to save us all:

On November 6, Twitter went public, in the private sense. Twitter shares appear ludicrously overpriced. As John Cassidy of the New Yorker calculated, “Investors were paying forty-nine dollars per dollar of revenues, and five hundred and forty-one dollars per dollar of cash flow.” But large for-profit social-media services are contradictory entities at any price, because they attempt to profit from activity that, precisely because it is social, is basically non-economic and non-productive.

The IPOs of Facebook and Twitter should therefore be reversed, through the socialization of both companies and other social-media services that attain a similar scale. The time has come, in other words, to socialize social media.

Social media should be socialized because services tend to be or become monopolies.
Large social media companies—Facebook, Twitter—tend to lack competitors, for the simple reason that their platforms are not compatible. I can’t create a profile on a non-Facebook site that then appears on Facebook, and no microblogging service could emerge to challenge Twitter unless it were capable of inducing mass defections. Social media services or social utilities, as they would better be called, are thus more like highways or railroads than like car manufacturers or freight companies.

Social media should be socialized because attaining profitability (through ads or fees) is impossible without degrading the service.
So far executives hope to turn a profit by providing ad space and/or by data-mining users so that information can be sold to advertisers to use more broadly. The more social-media services are infiltrated by ads, the less the user enjoys the fundamental social right of choosing her own company.

Social media should be socialized because its content is produced by society at large, and society is distinct from the economy. The staff of social media companies (Twitter’s 900 or so) are indispensable for their operations, but so are the vast numbers of users who produce the content on display (Twitter’s 230 million). Society is distinct from the economy in that no direct monetary rewards flow from participation.

3 Comments on "Why We Should Socialize Social Media"

  1. Anton Channing | Nov 13, 2013 at 12:05 pm |

    A step backwards in my opinion. A step forward would be to move to decentralised social networks. If wordpress or another popular CMS software implemented diaspora/friendica compatibility, the seed of the decentralised social network would bloom overnight.

  2. Simon Valentine | Nov 13, 2013 at 1:13 pm |

    somehow i now have to listen to Lie Lie Lie by Serj Tankian

  3. DeepCough | Nov 13, 2013 at 9:17 pm |

    Modern social networking sites serve only the purpose of selling adspace and studying consumer habits. It’s not like you couldn’t socialize with people on the internet before the turn of the millenium: there were these archaic communication tools called “e-mail” and “chatrooms,” the latter of which allowed you to discuss things with people in real time.

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