Study Suggests That Fast Food Logos Weaken Our Ability To Experience Simple Joys

mcdonaldsdisasterVia the Raw Story, a study suggests that corporate values have so reshaped our thinking and behavior that merely seeing a fast food symbol renders us less able to derive joy from nature scenes and music:

Focus on time efficiency could be making the small things in life harder to enjoy. The research, published online in Social Psychological and Personality Science, found people exposed to fast-food symbols were less likely to find pleasure in beautiful pictures and music. The research also found those living in neighborhoods with a higher concentration of fast-food restaurants were less likely to savor pleasurable experiences.

House and his colleagues decided to examine fast food — and McDonald’s in particular — because it “has arguably become the ultimate symbol of time efficiency.”

In their first analysis, which included 280 participants from the United States, the researchers found greater fast-food concentration in one’s neighborhood was associated with reduced savoring of emotional responses to enjoyable experiences.

8 Comments on "Study Suggests That Fast Food Logos Weaken Our Ability To Experience Simple Joys"

  1. Simon Valentine | Nov 20, 2013 at 12:53 pm |

    au. what a wonderfully maniacal way to twist a mind’s arm we have discovered! consider the contraire, dearly beloved. that in so much as beauty is in the eye of the beholder, it is so oft a farce, less oft a chosen delusory mode of life, and so very equivalent to any other venue, whether drug, alcohol, or love. lust after thine cheeseburger as thou wilt, for there is no whole of the law, only holes, and arms reaching into ….

    where my Experience Doctors at? i can see the crown!

  2. Jin The Ninja | Nov 20, 2013 at 1:00 pm |

    sigil magick for the sleeping masses.

    • Craig Bickford | Nov 20, 2013 at 4:33 pm |

      You took the damned words right out of my mouth. Bravo sir.

      • Jin The Ninja | Nov 21, 2013 at 12:40 pm |

        thank you! and while i am often a skeptic of occult conspiracy, sometimes i question that skepticism.

    • I’m less suspicious of the logos than I am of the precise combinations of salts, sugars and MSG designed to trigger pleasure centers the same way orgasms, heroin or crack would. The logos may be associated by default, but that isn’t the causation/correlative issue…its the dope being fed to people that leads to a brief high…forever linked to the familiar experience with that logo.

      • Jin The Ninja | Nov 24, 2013 at 6:24 pm |

        wholeheartedly agree.

        however, logos/sigils/symbols hold great power.
        whether supernatural, psycho-spiritual or simply subconscious.

        the environment in which we live/interact, architecture/nature, it has the power to greatly affect us. we know soviet brutalism was supposed to be awe inspiring, progressive, and dominating. we also know victorian architecture was supposed to instill a sense of traditionality, respect for authority and hierarchy, and repetition.
        there is power in simply the ‘feeling’ it evokes. that is perhaps more of an agnostic, scientific way to look at something like sigils.

  3. It’s just that McDonald’s food is SO good that sunsets and rainbows pale by comparison.

    • Rhoid Rager | Nov 21, 2013 at 2:42 am |

      And 50ft high flames and plumes of black smoke it would appear in the picture.

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