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In a study that examined the associations between responses to racial theme party images on social networking sites and a color-blind racial ideology, Brendesha Tynes, a professor of educational psychology and of African American studies at Illinois, discovered that white students and those who rated highly in color-blind racial attitudes were more likely not to be offended by images from racially themed parties at which attendees dressed and acted as caricatures of racial stereotypes (for example, photos of students dressed in blackface make-up attending a “gangsta party” to celebrate Martin Luther King Jr. Day).
“People who reported higher racial color-blind attitudes were more likely to be white, and more likely to condone or not be bothered by racial-theme party images,” Tynes said. “In fact, some even encouraged the photos by adding comments of their own such as ‘Where’s the Colt 45?’ or ‘Party like a rock star.’ ”
To conduct the study, Tynes showed 217 ethnically diverse college students images from racially themed parties and prompted them to respond as if they were writing on a friend’s Facebook or MySpace page.