For all you Monsanto watchers, here’s where the corporation we all love to hate is looking to expand its reach, via Salon via AlterNet:
Imagine cows fed and milked entirely by robots. Or tomatoes that send an e-mail when they need more water. Or a farm where all the decisions about where to plant seeds, spray fertilizer and steer tractors are made by software on servers on the other side of the sea.
This is what more and more of our agriculture may come to look like in the years ahead, as farming meets Big Data. There’s no shortage of farmers and industry gurus who think this kind of “smart” farming could bring many benefits. Pushing these tools onto fields, the idea goes, will boost our ability to control this fiendishly unpredictable activity and help farmers increase yields even while using fewer resources.
The big question is who exactly will end up owning all this data, and who gets to determine how it is used. On one side stand some of the largest corporations in agriculture, who are racing to gather and put their stamp on as much of this information as they can. Opposing them are farmers’ groups and small open-source technology start-ups, which want to ensure a farm’s data stays in the farmer’s control and serves the farmer’s interests.
Who wins will determine not just who profits from the information, but who, at the end of the day, directs life and business on the farm.
One recent round in this battle took place in October, when Monsanto spent close to $1 billion to buy the Climate Corporation, a data analytics firm. Last year the chemical and seed company also bought Precision Planting, another high-tech firm, and also launched a venture capital arm geared to fund tech start-ups.
In November, John Deere and DuPont Pioneer announced plans to partner to provide farmers information and prescriptions in near-real time. Deere has pioneered “precision farming” equipment in recent years, equipping tractors and combines to automatically transmit data collected from particular farms to company databases. DuPont, meanwhile, has rolled out a service that analyzes data into “ actionable management strategies.”Many farmers are wary that these giants could use these tools to win unprecedented levels of insight into the economics and operational workings of their farms. The issue is not that these companies would shower the farmers with ads, as Facebook does when it knows you’re looking to buy sneakers. For farmers, the risks of big data seem to pierce right to the heart of how they make a living. What would it mean, for instance, for Monsanto to know the intricacies of their business?…
[continues at Salon via AlterNet]
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