Association for Psychological Science on a study revealing the American flag logo as a powerful psychological tool:
A study found that exposure to the American flag led to a shift toward Republican beliefs, attitudes, and voting behavior.
Psychological scientists Travis Carter (University of Chicago), Melissa Ferguson (Cornell University), and Ran Hassin (Hebrew University) challenge the notion that subtle cues in the environment can’t (or don’t) significantly alter people’s political judgments.
Volunteers were asked to complete various surveys on their voting intentions and opinions on the Republican and Democratic parties and their leaders. Some volunteers were subtly exposed to an American flag while others were not. Results found that a single exposure to the American flag shifted volunteers’ voting intentions, behavior, attitudes, and beliefs toward the Republican end of the spectrum, and some of these effects even lasted 8 months after the initial exposure.
To test whether the flag creates a shift specifically toward Republicanism rather than toward whichever party is currently in control, a second experiment was conducted in the spring of 2010 while the Democrats had the majority in both houses and control of the White House. Volunteers in the flag prime group still shifted their views towards the Republican side.
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