Targeted Advertisements Will Be Appearing In Hospital Rooms

hospital roomHealthcare costs in the United States are spinning out of control, but never fear, there are new sources of revenue in the pipeline. Via Free Patents Online, plans for a System for Targeting Advertisements Based on Patient Electronic Medical Record Data hint at the future:

A patient specific informational material distribution system, comprises at least one repository of informational material items associated with corresponding particular medical conditions. An interface acquires patient specific medical data associating with a specific patient.

A data processor uses the at least one repository in identifying informational items associated with the particular medical condition of the specific patient. A distribution processor distributes the identified informational items to the specific patient.

Attributes comprising at least three of, (a) Information from current and past inpatient stays, (b) patient Age, Gender, height or weight, (c) Diagnosis codes, (d) Treatments, (e) Laboratory test results, (f) Medical Assessments, (g) Allergies, (h) diet and (h) medical complaint.

, , ,

21