• specialtasks

    I did watch most of the Super Bowl and my takeaway concerns two types of commercials:

    – Attempted earnest, near-Utopian (Coke, plus the Maserati ad that went all Terrence Malick)
    – Mixing pop-culture nostalgia with “absurdity” (The Morpheus singing opera commercial, Radio Shack 1980s to the present)

    The first style plugs along, usurping what was previously associated with “emotional” or even “spiritual” – if you are an artist, time to turn away from this way of seeing the world, that world has been invaded and destroyed.

    Before, marketers were fine with appropriating wisdom and praying that it will forever be attached to the product – “Just do it,” “Never miss a genuine opportunity,” etc so that when you tell yourself, “Don’t just stand there and look at her, go up and talk to her – just do it!” thoughts of Michael Jordan and running sprints compete with your arousal.

    The second style is evidence of a lazy, bankrupt creative culture – it’s a dead end. It’s up there with studio executives gazing at their DVD shelves of classic movies and musing over parlor games on who would make a “good” Blondie in a Videodrome remake.

    Yes, they’re ads – but most people who are in advertising, sadly, go on to make feature films. I don’t care if someone can use the newest 8K HD camera and do tasteful lighting of a Honda Accord – can they do anything that isn’t painfully literal or a copy of a copy?

    I hear JG Ballard’s “High Rise” will be adapted – I am hoping for the best but I wonder how often we’ll see a Coke?

    • American Cannibal

      who cares. ignore all that shit.

  • http://www.sacredgeometryinternational.com/ Camron Wiltshire

    Is that Peter Joseph on the xylophone? Gents you’ve outdone yourself again, kudos on pointing out the complete absurdity of concussion ball’s circus maximus.

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