Pittsburgh defense attorney Dan Muessig has taken the art of the sleazy trial lawyer commercial to heights worthy of Breaking Bad‘s Saul Goodman. To quote Jesse Pinkman, “When the going gets tough, you don’t want a criminal lawyer. You want a CRIMINAL Lawyer.”
Muessig, 32, tells the ABA Journal he created the video to reach younger clients who tend to communicate with each other by trading humor on the Internet. The younger crowd—those under 40—“just ping pong back and forth funny content to each other,” he says. The ad has gotten attention on Deadspin, Above the Law and Slate.
The video begins with a series of scenes in which criminals leaving the courthouse or practicing their trade raise their thumbs and say: “Thanks, Dan.” Then Muessig appears with a neon sign flashing, “Real Defense Attorney.”
“Consequences,” he says. “They sure suck, don’t they? America was built on freedom, not on a bunch of people with more money than you telling you what you can and can’t do with all their stupid laws. Laws are arbitrary.” As he says “laws,” Muessig makes quotation marks with his fingers.