Defense Attorney Promises Potential Clients That He ‘Thinks Like a Criminal’

Pittsburgh defense attorney Dan Muessig has taken the art of the sleazy trial lawyer commercial to heights worthy of Breaking Bad‘s Saul Goodman. To quote Jesse Pinkman, “When the going gets tough, you don’t want a criminal lawyer. You want a CRIMINAL Lawyer.”

Via ABA Journal:

Muessig, 32, tells the ABA Journal he created the video to reach younger clients who tend to communicate with each other by trading humor on the Internet. The younger crowd—those under 40—“just ping pong back and forth funny content to each other,” he says. The ad has gotten attention on Deadspin, Above the Law and Slate.

The video begins with a series of scenes in which criminals leaving the courthouse or practicing their trade raise their thumbs and say: “Thanks, Dan.” Then Muessig appears with a neon sign flashing, “Real Defense Attorney.”

“Consequences,” he says. “They sure suck, don’t they? America was built on freedom, not on a bunch of people with more money than you telling you what you can and can’t do with all their stupid laws. Laws are arbitrary.” As he says “laws,” Muessig makes quotation marks with his fingers.

Keep reading at the ABA Journal


Pic: Dan Muessig (C)

Pic: Dan Muessig (C)

5 Comments on "Defense Attorney Promises Potential Clients That He ‘Thinks Like a Criminal’"

  1. Gjallarbru | Mar 11, 2014 at 8:05 am |

    This be an American lawyer. I say that because Canadian lawyers would be disbarred for such commercials. In fact I am always surprised by some of the commercials I see on bilboards and on tv from attorneys in the US. No way such behavior would be tolerated elsewhere than in the US.

    • Your idea of proper ‘behavior’ is arbitrary!

    • Gjallarbru | Mar 11, 2014 at 11:07 am |

      Why can’t I see American Cannibal’s replies when I log into disqus. I see everybody else on this site, except him. As a guest, I see his comments just fine. I don’t remember trying to “block” him or anything. Are you blocking me Cannibal?

      In any case, Cannibal, I didn’t say anything about my idea of proper behavior. I was stating that the rules in Canada are much more stringent as to what a lawyer can and can’t do, in commercials or otherwise. Americans are quite found of complaining about lawyers, and yet you allow such commercials. Make up your minds, either you allow crap like this or you don’t.

      Personnally, I find it funny actually. I’m not sure I would do such commercials myself, but I’m not actually against it. If it helps his practice, I really don’t care.

      As for thinking like a criminal, well I know it helps. Many “criminals” are strangely the friendliest, most human people I have met.

      • I have experienced the same recently. Disqus does not have a block feature, yet it is known to be glitchy.

  2. Damien Quinn | Mar 11, 2014 at 10:56 am |

    If you’re going to criminalize 50%+ of the population, you have to expect the socialization of crime on a more general scale.

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