People Are More Honest In The Morning



The next time you go shopping for a car you might want to start at the crack of dawn.  According to results published in the journal of Psychological Science, people appear to be more honest in the morning, but become less so as the day wears on.

Psychological Science:

…the normal, unremarkable experiences associated with everyday living can deplete one’s capacity to resist moral temptations. In a series of four experiments, both undergraduate students and a sample of U.S. adults engaged in less unethical behavior (e.g., less lying and cheating) on tasks performed in the morning than on the same tasks performed in the afternoon. This morning morality effect was mediated by decreases in moral awareness and self-control in the afternoon. Furthermore, the effect of time of day on unethical behavior was found to be stronger for people with a lower propensity to morally disengage. These findings highlight a simple yet pervasive factor (i.e., the time of day) that has important implications for moral behavior.

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4 Comments on "People Are More Honest In The Morning"

  1. InfvoCuernos | Mar 3, 2014 at 8:40 pm |

    “You gotta get up pretty early to catch me peeking in your window”.

  2. Liam_McGonagle | Mar 4, 2014 at 1:19 pm |

    Dawn represents possibility, a reasonable chance that today might offer something more than yesterday’s memories. If you have more possibilities, you’re less dependent upon any one of them, thus less incentive to lie.

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