A research team at the UTSA College of Business discovered that during ovulation women become more competitive with other women.
Researchers have found that during ovulation, women are subconsciously meaner to other females and aim to have a “higher standing” over them.
Furthermore, non-ovulating women were willing to share around 50% of their money with other women, while ovulating women were only willing to share about 25%.
Another experiment required women to make certain product choices. Their choices could either increase their individual financial gain or increase their financial gains in relation to other women.
In one example of this experiment, women were asked to indicate whether they would prefer to have a car worth $25,000 while other women received cars worth $40,000 (option A), or have a car worth $20,000 while other women received cars worth $12,000 (option B).
The investigators found that the majority of ovulating women chose option B because they wanted a car that would give them a “higher standing” over other women.