Nickelback rock-bro Chad Kroeger and his once-upon-a-time pop star wife Avril Lavigne have released a music video so bad that the internet is actively rejecting it like a bad skin graft. According to Buzzfeed, Billboard, and about a million other websites, response to Avril Lavigne’s “Hello Kitty” video has been so terrible that the record company is trying to pull it wherever it pops up online. Needless to say, it’s not going well. Hmm… let’s take a look at Twitter:
I don’t know if I’ve ever hated anything more than I hate Avril Lavigne’s new “song.”
— Stephanie Haberman (@StephLauren) April 24, 2014
Avril Lavigne’s new music video, considered extremely racist, has been taken off YouTube: http://t.co/5JZVBgh5eR
— Hollywood.com (@Hollywood_com) April 24, 2014
Nickelback’s Chad Kroeger co-wrote Avril Lavigne’s “Hello Kitty”, proving that theirs is definitely an unholy union. http://t.co/TQKf8un5J4
— HuffPost Live (@HuffPostLive) April 23, 2014
Yeah. That’ll do.
Kroeger’s own Workin’ Man Constipation Rock vocal stylings (“Hnnnngh…. Unnnnnnnnnhhhhhggg”) aren’t to be heard in “Hello Kitty”, but he shares songwriting credits with several other Lavigne collaborators (a crime surely to be addressed at a future date at the Rock and Roll Hall of Hague Tribunals). The video itself borrows heavily from Gwen Stefani’s casually racist “Harajuku Girls” period. Actually, borrows is far too mild: It’s like Lavigne took an old Stefani album and wrote her name on it in permanent marker, with little hearts as the dots in the i’s and hoped no one would ever notice. Not that this isn’t a big surprise for Lavigne.
The video is so godawful that had it been released at the beginning of the month it might be suspected to be an April Fools joke. With its asinine, leave-nothing-implied lyrics, and inane “dance” moves (“MEOW!”) it reminds me of the “Jackie Q” song “Ring Round My Rosie” from Get Him To The Greek.
It’s going to be interesting watching Avril’s label try to put this particular horse back in the stable. If the “Hello Kitty” video below doesn’t play, then you may still be able to find it at Lavigne’s site… for now.