Anti-“Redskins” PSA to Air

No word yet on whether the NFL will consider airing the “Proud to Be” spot, (which had been produced and put online in time for Super Bowl XLVIII), but it will play during the NBA finals, as it was deemed a “significant investment” by sponsors from the Yocha Dehe Wintun Nation. The group would not reveal how much it spent for the coveted advertising slot, only that it was necessary to further an important discussion of racism.

via AlterNet:

During this weekend’s highly anticipated NBA final, an ad that the NFL does not want to air will hit the airwaves. It is a powerful and moving plea to change the offensive Washington Redskins name and mascot produced by a group called the National Congress of American Indians.

The ad runs through a list of words that Native Americans actually call themselves: proud, forgotten, Navajo, mother, survivor, Inuit, patriot, underserved . . . and many more.

Of course, multiple civil rights groups and 50 United States senators have petitioned the NFL to change the derogatory name and mascot. Others have pointed out that team owner Dan Snider is, an many ways, as deplorable as ousted Clippers owner Donald Sterling.

You can find more on the current campaign, launched by the Oneida Indian Nation, at


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16 Comments on "Anti-“Redskins” PSA to Air"

  1. Ted Heistman | Jun 11, 2014 at 4:19 pm |

    It’s kind of fucked up really. But it seems like a lot of work for a pretty paltry pay off. I met some activist dude, who had this as one of his main projects. Seems like a lot of mental anguish he was going through just to get get somebody else to do something.

  2. Number1Framer | Jun 11, 2014 at 8:11 pm |

    I wish they’d get more creative with these protests. I’d like to see a bunch of non-whites start showing up en masse to Yankees games in “whiteface” with bright blue contact lenses, blonde hair, business suits, and carrying around property deeds as prop weapons. Or maybe an Appalachian “hill person” with blacked out teeth, tattered overalls, and a foam rubber meth pipe decorated in the team colors. Let’s start playing the stereotype game for real – fire with fire – I’d find it way more entertaining than any (probably rigged) corporate a̶d̶v̶e̶r̶t̶i̶s̶i̶n̶g̶ pro sporting event.

    • Let St. Nick’s example spread across the land!
      Like Manifest Destiny!

      • Number1Framer | Jun 12, 2014 at 12:21 am |

        I think the NE Patriots have found a new mascot!

        • Brilliant!

          Pat The Patriotℨ was due to be put to pasture for his participation in a prostitution scandal, but even in Belichickistan, on-field production is king.

          We’re not too late for the Supplemental Draft, are we? Gotta be a finders fee in this… maybe a scouting gig…

          • Number1Framer | Jun 12, 2014 at 12:37 am |

            I think we’re on the right track here, but before we do the official rollout, can we get a photoshop guy to change ol’ Nick’s hand up there to the “Westside” hand gesture that’s common among Pacific coast bangers-of-gangs? I’m already on the horn regarding a Happy Meal tie-in, so I got us covered on that end.

          • Crap! I’m too stoned on apricots to operate photoshop * on a deadline with other projects * consulting with the Disney-Mexico™ⁱˢʰ folks on line 2.

            Who will answer the call?

          • Nailed it.

          • Number1Framer | Jun 12, 2014 at 1:06 am |

            That was me, fucking Disqus.

  3. It may not be the most relevant struggle of all time…but I have to admit theres a point here, especially with regard to this exact use of the word. It isn’t the Chiefs, or the Braves etc etc…which really at least is neutral or suggests admiration, even if it is for another culture’s heritage. Redskins, on the other hand, is pretty much like having a team named the Atlanta Niggers…or the Jersey Wops, or the New York Kikes…or the San Jose Spics…the Frisco Fags or even the Fargo Honkeys or the Arkansas Redneck Shitheels. Admittedly, for the less sensitive among us…a play off involving all the above teams would be fucking hilarious…but lets face it…NO ONE WOULD name their hometown teams these things!! Only with Redskins do we suddenly get this deep devotion to a slur…which we all know ‘isn’t meant that way’…but like any of the other words…whether you mean it vindictively or not…it still isn’t a sound choice. I know most of the fan base doesn’t like the idea of a name change…but names change for all kinds of reasons over the years. They aren’t, and haven’t been, sacred. The resistance here is mostly a pride based “I didn’t care until you said something, but since you want this I don’t want you to have it!” that comes from a beleaguered clutch of dudes who feel that they will something of themselves in this change…which is horseshit…ditching a slur as a team name show character and worth…it doesn’t diminish same.

    • InfvoCuernos | Jun 11, 2014 at 9:12 pm |

      I find it pretty interesting the resistance to changing a team name. Its obviously offensive and easy enough to change-plus, all that “redskin” merch that’s already been produced and sold becomes collectable instantly. The only losers I can think of are the ones that actually tattooed “redskins” on them, and they were losers before.

    • Ted Heistman | Jun 12, 2014 at 9:08 am |

      I guess I find it more satisfying to see Indians taking their land back rather than, basically begging, sports teams to change their names.

  4. The Washington Bullets name was way too offensive and needed to be changed to a high rank in the KKK. Redskins is totally fine, though.

    • Posthuman | Jun 12, 2014 at 9:53 am |

      1st point is valid. 2nd is a stretch – that would be Grand Wizards…

      • Eh, figured I’d just go for it. It’s at least a high rank in pathetic names for a basketball team.

  5. emperorreagan | Jun 12, 2014 at 10:47 am |

    The push to change names has been going on since at least the 60s.

    Here was the suggestion for the new team name I sent to the Washington Post with a letter:

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