Consumer Reports Campaigns to Ban Use Of ‘Natural’ On Food Labels

"Botfly Larvae: An All-Natural Source For Your Recommended Daily Allowance of Nightmare Fuel" Pic - Geoff Gallice (CC)

“Botfly Larvae: An All-Natural Source For Your Recommended Daily Allowance of Nightmare Fuel” Pic – Geoff Gallice (CC)

Consumer Reports states that most people believe that products labeled “natural” are better for them. The watchdog organization would like to see the use of it banned.

The claim “natural,” which is stamped on countless food labels, is widely misunderstood by consumers, according to a new a survey of 1,000 people from the Consumer Reports National Research Center. Nearly 60 percent of people look for the term when they shop for food, probably because they think the products labeled natural are better for them than products without that claim.

About two-thirds believe it means a processed food has no artificial ingredients, pesticides, or genetically modified organisms, and more than 80 percent believe that it should mean those things.

The reality is that the Food and Drug Administration hasn’t developed a formal definition for the term. The agency says that manufacturers can use natural if nothing artificial or synthetic has been added to the food, yet those ingredients are still found in many “natural” products. “Our findings show consumers expect much more from the ‘natural’ food label,” says Urvashi Rangan, Ph.D., executive director of the Food Safety and Sustainability Center at Consumer Reports. “It’s misleading, confusing, and deceptive.”

via Say No to Natural on Food Labels – Consumer Reports News.

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  • Chaos_Dynamics

    Natural products is an oxymoron.

  • BuzzCoastin

    Bucky once quiped
    If it exists, it’s natural.

    but only the unintelligent assume
    that processed foods are healthy because of a label

  • davakins

    As George Carlin once said, dogshit is natural, but I wouldn’t eat it.

  • terrasodium

    doublethink, thoughtcrime, Newspeak, Room 101, Telescreen, 2 + 2 = 5, and memory hole, grammar it’s not for the serfs to decifer naturally,

  • Cortacespedes

    I tend to believe that if your food requires a label, it’s safe to assume it’s not healthful.

  • HCE

    Strychnine is natural, let’s eat!

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