Greenpeace ‘Save the Arctic’ Lego Movie Pulled from YouTube

500px-LEGO_logo.svgCopyright or censorship? Or both?

Jon Queally writes at Common Dreams:

UPDATE (1:02 PM EST): Statement sent by Greenpeace to its member regarding the banned video:

It looks like LEGO and its corporate pals are more offended by a video than by the idea of Shell’s plan to drill for Arctic oil. Despite the real risk of a terrible and unstoppable oil spill in icy, pristine waters, Shell is determined to  plunder every last drop of oil it can.

Just like it’s not OK for a tobacco company to market to children, an oil company has no place promoting its brand on kids’ toys. So that’s why we’re asking LEGO to show the world – and our children – that an ethical company won’t work with Shell.

LEGO said last week that it’s “determined to leave a positive impact on society and the planet”.  So are we! That’s why we’re working together to protect our oceans, rainforests and the Arctic.

—-

The Warner Bros. corporation, the film production company behind the “The Lego Movie” based on the famous toy brand, has forced YouTube to remove an online video created by environmental campaigners at Greenpeace designed to expose the troublesome relationship between the company that makes the popular building blocks and a dangerous push for Arctic drilling by Shell oil.

Greenpeace had taken issue with Lego’s ‘offshore drilling’ themed toy set, created in conjunction with Shell and featuring its logo, and last month—as part of a larger campaign to ‘Save the Arctic‘ from offshore oil and gas drilling—initiated an effort designed to expose and end the relationship.

As part of the campaign, Greenpeace created an animated online video which used the Shell-themed Lego pieces as a set to show a devastating offshore oil spill in the Arctic. According to the group, “The film depicts an Arctic made entirely of LEGO, and imagines an oil spill in this beautiful and pristine part of the world. In real life, big oil company Shell plan to drill in the Arctic, with the very real risk of a huge oil spill that would destroy this unique ecosystem.”

After receiving nearly 3 millions hits in less than a week, however, the video was pulled from YouTube sometime on Thursday. According to Greenpeace, it was Warner Bros. specifically that pushed for its removal.

And the note on YouTube page where the video was states: “This video is no longer available due to a copyright claim by Warner Bros. Entertainment.”

Read more here.

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  • Anarchy Pony

    As much as I love legos, what do you think they’re made of?

    • https://twitter.com/anti_euclidean ÿ

      sunshine?

      • Anarchy Pony

        In a way…

    • Simon Valentine

      Lego used to have a Shell gas/race station set

      had it years ago

      • Anarchy Pony

        I think I may have had the same one…

    • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

      Dinosaur bones and awesome-sauce!!

  • https://twitter.com/anti_euclidean ÿ

    Since I just watched it on YouPron, I assume Fair Use prevailed?

    Examples of fair use include commentary, search engines, criticism, parody, news reporting, research, teaching, library archiving and scholarship.

    Stick that in your algorithm and smoke it, YouPron.

  • Mr B

    ‘Just like it’s not OK for a tobacco company to market to children, an oil company has no place promoting its brand on kids’ toys.’
    http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/1/29/1233221175603/Toys-licensed-by-the-Mini-001.jpg

    • guadalupemshoe

      just before I looked at the receipt ov $8130 , I
      didn’t believe that my sister woz like actualy bringing in money part-time from
      there pretty old laptop. . there aunts neighbour has been doing this 4 only
      about 22 months and at present repayed the mortgage on their appartment and
      bought themselves a Chrysler . see here C­a­s­h­f­i­g­.­C­O­M­

    • ishmael2009

      Nonce

      • Mr B

        Neo-Nazi.

  • ishmael2009

    “Just like it’s not OK for a tobacco company to market to children, an oil company has no place promoting its brand on kids’ toys”

    You don’t need tobacco, you do need oil. What the hell are Greenpeace actually suggesting? I’m sure they use oil, especially their executives flying around the world or commuting to work in a plane. Do they think it’s powered by unicorn farts?

    Greenpeace has become just another brand name multinational, peddling its feel-good crap to the masses.

    • Mr B

      There’s an obvious difference between using and promoting.

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