The ‘godfather of punk’ Iggy Pop last night delivered the fourth annual John Peel lecture in Salford on “free music in a capitalist society”.
In an event marking the tenth anniversary of the legendary Radio 1 DJ’s death, the colourful former Stooges frontman laid out his view on the machinations of the music industry to an audience of its executives. Here are some lessons he gave to onlooking music execs.
Don’t force music on the public
Pop hit out at tech giant Apple, which he chuckled that he had bought cheap shares in in 1992, over its controversial U2 giveaway. He said: “The people who don’t want the free U2 download are trying to say, ‘Don’t try to force me,’ and they’ve got a point. Part of the process when you buy something from an artist, it’s kind of an anointing, you are giving that person love.
“It’s not the only point, these are not bad guys. But now everybody is a bootlegger and not so cute as before and there are people out there just stealing stuff and saying, ‘Don’t try to force me to pay,’ and that act of thieving will become a habit, and that’s bad for everybody.”
Stay away from the drugs
A surprise piece of advice from the man who has indulged a fair bit during his 67 years on earth, Pop warned music execs off the drugs. “Stay away from drugs … and [TV] talent judges,” he chuckled. He also recounted an encounter with Virgin tycoon Sir Richard Branson when the music label boss first tried to sign him up. “He was very softly spoken but I’d just smoked a joint and couldn’t make a decision,” he chuckled of Branson who “created a superior culture” at Virgin during his only full-served out record contract.