How will neuroscience impact daily life? A more topical question might be, how will neuroscience play a role in the business of electronic-device vendors of headsets and other wearables? One entry to this niche is Thync, which is in the business of neurosignaling products. Their motto is “Forward thinking in every sense.” They have a device that enables the person to shift the state of mind. This represents a new realm in wearable products based on advanced neuroscience. We might now become accustomed to neuroscience-inspired “lifestyle” wearables to optimize a state of mind, whether one feels a need for a calm mood or more energetic mood. The company uses neurosignaling algorithms– waveforms that signal neural pathways –to shift and optimize people’s state of mind related to energy, calm and focus. MIT Technology Review ran an article on them on Monday, defining their product as a smartphone-connected device that delivers electrical stimulation to nerves in the head. It consists of a set of electrodes connected to a phone, said the author, Kevin Bullis.
Their technology is about proprietary neurosignaling waveforms that target neural pathways via a triad: BRAIN: prefrontal and frontoparietal brain regions; NERVES: sensory fibers of cranial nerves; and MUSCLE: neuromuscular fibers, according to their site. Fundamentally, this is, in the words of CNN’s Heather Kelly, “a portable headset that will offer three settings to start: energy, relaxation and focus.” Isy Goldwasser, the company CEO, said in CNN, “For some people it would be their third cup of coffee, for some people it would be their afternoon nap.” Cofounder and CSO Jamie Tyler, a professor at Arizona State University, said in MIT Technology Review that the device can produce “a calming effect more potent than drinking a couple of beers or taking Benadryl.”
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