Brainiacs Beware: Limitless Drug
After watching the film Limitless, I fantasized what it would be like to take a real version of NZT-48 to optimize my brain function. We already know that we can enhance our noggin’s performance by multiple lifestyle methods and techniques such as deep sleep, meditation, nutrient-rich foods, and particular supplemental agents.
But what about total brain access with one easy pill? Like Bradley Cooper’s character in Limitless, I thought enhancing my memory, intelligence, and concentration was a tantalizing notion. Finally I’d have more energy and edge to excel in this fast-paced, data-driven matrix.
A few months ago, while telling a friend about my never-ending juggling of tasks, she informed me that there was indeed a real-life limitless drug called Provigil (Modafinal). You need a prescription, and without insurance the cost of Modafinil can be as high as $50 for a single 200 mg pill.
Provigil was initially created to treat narcolepsy and other sleep disorders like sleep apnea, and shift-work sleep disorder, but off-label use has skyrocketed by about 74 percent in recent years, coinciding with the release of Limitless. “The drug has been under patent by the French pharmaceutical company Cephalon (formerly Lafon) since the late 1990s,” according to nootriment.com.
Devoted to the story and reaching the apex of my intelligence, I made a note to self to call a Dr. FeelGood in Beverly Hills; besides my sleep was shoddy. And then, I ordered Modanfinal online from a supposedly reliable source in India. I have tracking on the package, but it has yet not arrived.
According to Google trends, searches for ‘nootropics’ have also been rising in popularity since early 2011. Many nootropics companies directly reference the movie Limitless in their branding. In 2015, sales of nootropics exceeded $1 billion in the United States alone, and the global demand is still growing rapidly.
The brain is the next frontier for the tech sector. Apparently, Silicon Valley and Wall Street execs, serious students, athletes, and super achievers like Tim Ferris and Dave Asprey are devotees. And according to Ryan Ballow owner of LiveCortex, hisnootropic (and only his) is being tested and used on soldiers in the United States Army.
Online dating expert Radio Wright swears by them. The 35-year-old, who has ADD, takes a nootropic called Trubrain to help him focus. He prefers them over prescription medications like Adderol because there are no unpleasant side effects. “This just makes my brain work better, and I saw an immediate response.”
Meanwhile Conor Keenan, a Digital Marketing Manager, says nootropics are what allow him to “think clearer, faster, and be more innovative” for his company. He turned to Trubrain after experimenting with other cheaper brands that weren’t as effective.
And finally, Ballow claims nootropics helped him build two successful national companies as well as recover from PTSD after serving in the Iraq War. His flagship product aims to improve the brain’s capacity to form cell membranes. According to Ballow, most other nootropics don’t target neuronal growth.
The Inner Workings Of Nootropics
It seems successful folks secretly started swallowing smart drugs long before the release of Limitless. Piracetam, a drug targeting dementia, is credited as the first nootropic compound to be used to improve memory. A Romanian psychologist and chemist by the name of Corneliu E. Giurgea coined the word “nootropic” in 1972, after running tests on Piracetam. He chose a combination of the Greek words “nous” meaning “mind” and “trepein” meaning “to bend”.
Traditionally, a nootropic was a compound that enhanced an aspect of human cognition, while being extremely non-toxic and/or neuroprotective, explains Paul Eftang, owner of Nootropics Depot and a moderator of the nootropics subreddit. But the word’s definition has evolved and slackened. People now use the term loosely to describe any compound that has mild-to-moderate positive mental or physical benefits.
“Today, anything that affects your brain in a positive manner could be considered a nootropic, anything from traditional racetams, like Piracetam and Aniracetam, to natural compounds like Panax Ginseng, Ashwagandha, and Curcumin.”
Along with a loose definition comes all kinds of claims, and many don’t do much except produce expensive urine. Fortunately, interest in nootropics has positively impacted quality control in the form of proper facilities and testing programs, says Eftang.
“The early days of nootropics were relegated to small vendors operating out of their houses, with no testing programs, and just the trust that the Chinese labs making the compounds were not selling them fake or impure product.”
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