Some folks might remember that I wrote about the utterly dumbfuck PizzaGate conspiracy theory a week before a dude shot up Comet Ping Pong last year. I’m not even going to get started as to how much I hate this sort of shit, so it was rather satisfying to see how much of a complete nutbutter jackass Alex Jones looked recently during his custody trial. My favorite part was learning that he left his wife and the mother of his three kids for a sex worker. Then he married that sex worker, just like the good little Christian soldier he is. But in all that commotion, maybe the most interesting thing I happened upon as part of the whole circus was this article in NY Mag analyzing where his cash is coming from exactly:
“But sometime later that year, his business model changed completely. Since late 2013, Jones has been pushing a collection of dietary supplements designed to prey on the paranoias and insecurities of his listeners: Infowars Life Silver Bullet Colloidal Silver. Infowars Life Brain Force Plus. Infowars Life Super Male Vitality. Infowars Life Liver Shield. In a recent BuzzFeed profile of Jones, Charlie Warzel writes that the launch of Infowars dietary supplements “completely transformed” Infowars into a “media empire,” but this might even be underselling it — if not mischaracterizing the nature of Jones’s business. If you visit Infowars.com today, there is no “advertise with Infowars” link. Unlike other right-wing media empires, it does not appear to be supported by high-net-worth investors like Robert Mercer. Alex Jones is not trying to get you to subscribe to his video service anymore (though it still exists). In fact, he hasn’t even made a documentary film since 2012. And nearly every ad on his website sells just one thing: Infowars Life dietary supplements. An examination of his business seems to indicate that the vast majority of Infowars’ revenue comes from sales of these dietary supplements. Infowars isn’t a media empire — it’s a snake-oil empire. Let me explain.
If Alex Jones were a typical high-profile syndicated radio-talk-show host, he could expect to receive two main sources of revenue. The first is syndication revenue, and the second is advertising revenue. When a syndicator representing a major host like Sean Hannity convinces a station to carry his show, the station agrees to pay a certain amount each time it airs the show. Alex Jones’s show, however, is syndicated by the Genesis Communications Network, a mostly right-wing radio network that takes a different approach.”
Here’s the thing, in a way, I’ve almost got to give Alex Jones credit. Here’s a guy who went from looking like this:
Who makes a living off nutritional supplements. Well, I mean, he makes a living off fear, but technically that doesn’t pay enough, so like, whatever, fuck this guy. I guess what I’m saying is that if I could tap into that type of dark soulless sociopathy, Disinfo will be turning a profit in no time.
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