I suppose the problem with a bunch of dweeby right wingers starting a magickal “meme war” might have something to do with the fact that they have no talent. I mean, the guy who created your goddamn frog icon hates your fucking guts. And sure, he doesn’t have a ton of cash but fortunately some lawyer decided to help him out pro bono. If I were to wager a guess as to why I’d say it probably has something to do with him hating you too. And the world was a slightly better place (from Vice):
“Pepe the Frog creator Matt Furie has made good on his threat to “aggressively enforce his intellectual property.”
The artist’s lawyers have taken legal action against the alt-right. They have served cease and desist orders to several alt-right personalities and websites including Richard Spencer, Mike Cernovich, and the r/the_Donald subreddit. In addition, they have issued Digital Millennium Copyright Act takedown requests to Reddit and Amazon, notifying them that use of Pepe by the alt-right on their platforms is copyright infringement. The message is to the alt-right is clear—stop using Pepe the Frog or prepare for legal consequences.
Furie originally created Pepe as a non-political character for his Boy’s Club comic, but Pepe later became an internet meme and during the 2016 US presidential election the alt-right movement appropriated the frog in various grotesque and hateful memes.
When Hauser agreed to settle out of court, I spoke with Furie’s lawyers who told me they would use the Hauser settlement as a springboard to go after anyone else who profited from or misused Pepe. It appears they’ve made good on that promise.
Wilmer Cutler Pickering Hale and Dorr LLP continues to represent Furie pro-bono, and recently told me that it has taken the first steps to prying Pepe loose from the hands of the alt-right.”