Ahhhh, cults. They’re never going to go away, it’s just that these days they involve shit like YouTube, alleged communication with aliens, and douchebros like Bentinho Massaro. I’d never heard of this creep until I read this article but there are a few things I should mention. Anytime anyone tells you that they’re some sort of god or in any way way more important than anyone else, run away. Run really far away.
I’d get mad at the people who continually pull these sort of scams, but I’m almost madder at the idiots who keep having and neglecting kids, rendering them so gullible they believe in these two bit con men. Do you get angry at the predator or the prey here? I have no idea, both parties seem almost equally complicit. Without idiots feeding these people’s egos, they’d starve. (From Be Scofield’s Medium Page):
“Sedona, AZ has been infiltrated by a polyamorous tech bro cult leader with a massive following. His devotees are everywhere. They believe he can control the weather with his mind. He talks about aliens & government conspiracies, sleeps with and verbally abuses students and believes he is an awakened God not responsible for his actions. He loves expensive scotch and has a sweet spot for cigars, but not Cubans. I spent one month embedded in his group under the alias “Shakti Hunter.” This is my report. #WelcomeToSedona
Bentinho Massaro is crushing the startup game. He’s the visionary behind an innovative company that has captured the hearts and minds of its users like no other. He’s truly one of a kind. What makes him stand out? It’s not his identity or looks. He’s a typical twenty something founder; white, handsome, charismatic and tech savvy. It’s also not because he built a successful company from nothing. That’s common these days. What makes him particularly unique is that he brilliantly used startup principles to create a legitimately dangerous, real life, 21st century cult. In Sedona. In 2017. Tech bro Guru has arrived. The OS has been upgraded. Cult 2.0 is upon us.
Bentinho’s first talk on his Youtube channel, “Understanding Life is Impossible” dates back to 2010. He was young, perhaps late teens. While many of his millennial peers were seeking investment capital for their new apps or interning at Facebook, he had an even cooler idea. Whether he was cognizant or not at the time, he used elements of growth hacker marketing to begin building a new age empire. He was testing out his “product” aka spiritual ideas for no cost on the platform that defined a generation. It worked. Build, test, measure, convert. He soon began teaching to small groups which further validated his ideas and then grew from there.
Since his first Youtube video, Bentinho has built a massive following. He can attract over 500 people to his in person retreats. His Facebook page has over 300,000 likes. Instagram is over 20,000 followers. There are two, well-run Facebook groups, one with 19,000 members. His Youtube videos have over two million views in total. He runs four exceptionally well designed websites — a free online academy, a monthly video based membership site, his core site and the Trinfinity Corp. master plan. At it’s peak Bentinho’s Trinfinity academy was bringing in $60,000 per month from member subscriptions alone. With a $14,000 a month rent for his office in Boulder that level of income was definitely needed. And he gives talks in Sedona that attract over a hundred people each week in which he collects cash donations. He utilizes state of the art technology to record and broadcast them live on Crowdcast and then repurpose them on his platforms. He frequently utilizes Facebook Live and his team uses WhatsApp to communicate via several different groups. One of the WhatsApp groups Bentinho named “Boner in Dona” and it uses an image of a phallic looking Red Sedona rock as it’s icon.
It’s evident that what has “worked” has little to do the specifics of his spiritual ideas. Bentinho mainly teaches a mashup of Advaita Vedanta and the Law of Attraction. Other influences include Osho, Bashar, “The Law of One” channeled by Ra, Nisargadatta Maharaj and some yogic texts as well. He peddles in unrealistic promises such as “find complete happiness in two steps,” or “realize the absolute in two weeks.” But the ideas could be interchanged without compromising the results. It’s the medium, the format, the method and the technique that “works.” The goal of a cult leader is the same regardless of the jargon: confuse, disassociate and control. It is about “being led away from yourself.” At a recent meeting Bentinho told his followers to not focus on the content, rather focus on what he is transmitting. And that “what” which is being transmitted is much more illusive and deceptive than his students could ever imagine.
Bentinho’s long game for his business is truly audacious. His master plan for Trinfinity Corporation is right out of a sci-fi movie. He’s building a global, cosmic empire in a four phase sequence that ends with a “Trinfinity City.” He wants to create an “enlightened society by 2035.” Earlier phases include apps, film, TV & record studios, virtual reality machines, an astral projection inducer, a tech lab, a publishing platform and yes, a system to foster open contact with aliens.
It’s clear that Bentinho has achieved many of the goals of a new startup: successful branding, passive income, social media reach, great design and platform creation. Bentinho has mastered the game. No, he became the game and upgraded it. Cosmic domination. He wants your soul. And his followers are the pawns of his delusional, tragic vision of an enlightened society.
Now, the title to this article should have been: “The Douchebro Who Thinks He’s God”, but for some reason that didn’t sound as cool. Apologies for the confusion.
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