Via Rebel News
How can we decrease the commodification of these empty signifiers? We can continue to build spaces, both virtual and material, that can be utilized by people who share common goals. We can continue to evolve as people and avoid over-identification with easy to replicate symbols of identity. Our interests and digital footprint aren’t who we are. We mustn’t let the map of our identities — personal or social — become the territory. But the border skirmishes on that map are never ending.
This is far from easy. Products themselves have become secondary, as symbols have overtaken the things they symbolized. Fight Club parodied this tendency as the “Ikea nesting impulse.”
This is a challenge of modern life, but it’s hardly a singular observation. Guy Debord’s Society of The Spectacle, now a standard text amongst neo-Marxists and counterculturists alike, deals with this matter in nearly aphoristic style,
… Read the rest
The first phase of the domination of the economy over social life brought into the definition of all human realization the obvious degradation of being into having.