During six days in October, iZettle helped six of Britain’s smallest businesses open their own flagship store on Britain’s greatest shopping street – for 12 hours each. This is what happened.
One store, with six grand openings and six grand closings in six days on Oxford Street, the busiest shopping street in Britain. See the iZettle stunt that helped business rebels reach success overnight:
iZettle wants to remind entrepreneurs that even global brands that now trade on Oxford Street in London started out as small businesses. In this brand-obsessed world it’s getting harder and harder to make it. Shopping districts around the world are dominated by big brands. But small business rebels, entrepreneurs and nomadic retailers are fighting hard to bring their products to the world.
To show that iZettle is all about supporting these businesses and helping them take on the fight they did something no company has ever done before – they invited six of Britain’s smallest businesses to open up their very own flagship store on Britain’s greatest shopping street.… Read the rest