This fall, IKEA is launching the new catalogue with a Time Travel Experiment where IKEA customers are given the chance to experience their future.
In the experiment world-renowned hypnotist Justin Tranz put young couples in deep trance before they’re exposed with predicted life-changing everyday events, in IKEA bedrooms and bathrooms. Two videos, both featuring young couples being hypnotized into believe they’re in their future will be released, supported by interviews with all participants. The first film is being released on August 20th.
With the Time Travel Experiment, IKEA put the spotlight on those big moments happening in our everyday lives that has an affect on how we live. Because, when life goes through changes, so does our home.