Paid Snuggling and Cuddling has quietly become a part of the zeitgeist, in case you hadn’t noticed. In fact disinformation‘s sister label True Mind has a new film all about the phenomenon, called appropriately enough, Cuddle.
Priceonomics investigates the business aspects focusing on the woman who is perhaps America’s most famous cuddle, Samantha Hess:
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Inside an inconspicuous-looking storefront on a tree-lined street in Portland, Oregon, Samantha Hess prepares to cuddle with a stranger.
“Big spoon or little spoon?” she asks the man, who is in his mid-50s. Instead, he opts for a more ambitious position. Hess leads him into an outer space-themed back room, and the two crawl into bed. Beneath an aurora borealis ceiling, they intertwine into a complex human pretzel and lay still.
After an hour, the man rises, emits a delighted sigh, and pays Hess $60.
“That was wonderful,” he says. “I’ll see you next week.”
Hess is the owner of Cuddle Up To Me, one of America’s growing number of “professional cuddling” businesses.