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In 1994 I was approached by a Swiss-based international company, Gordon & Breach, who wanted to start an international art magazine – World Art. I accepted but didn’t really want to let go of 21C and so organized a take-over of the magazine. Accordingly I ended up editing and publishing a revised version of the title from 1994 to 1999. Given we were suddenly international in scope I made the most of it and approached folk I’d been a fan of for some time, amongst them such people as J.G. Ballard, William Gibson, Kathy Acker, Bruce Sterling, Rudy Rucker, John Shirley, Mark Dery, Andrew Ross, R.U. Sirius, Claudia Springer, McKenzie Wark, Darren Tofts, Michael Moorcock, Thurston Moore, Erik Davis and others. To my utter amazement they all responded enthusiastically.