Tag Archives | adidas

Shoe Made From Recycled Ocean Trash

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I’m currently posting this from the beach, and it makes my blood boil when people litter. So, it seemed fitting.

Laura Feinstein via GOOD:

As a rule I’m skeptical of big brands “going green,” but it seems adidas might just be on to something. Recently the sporty retail giant teamed up with Parley for the Oceans—an idealistic group of “creators, thinkers and leaders” attempting to re-purpose the ocean’s overwhelming amount of trash into reusable material—for a mystery project. Monday at the United Nations the brand unveiled their collaboration: the world’s first ever shoe upper made solely from harvested ocean plastic and illegal deep-sea gillnets. The nets were retrieved after a 110-day expedition by Parley partner organization Sea Shepherd, where they tracked an illegal poaching vessel off the coast of West Africa.

The prototype is just the first in a yet-to-be-released line of consumer-ready ocean-plastic products the brand will launch later this year.

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The Adidas Shackle Shoes

Guaranteeing legendary collector status for the few advance samples in existence, Adidas has canceled its controversial “shackle shoes.” Jesse Solomon reports for CNN:

German sports apparel maker Adidas has withdrawn its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.

The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to be released in August, according to the Adidas Originals Facebook page. “Got a sneaker game so hot you lock your kicks to your ankles?” a caption below a photo of the sneakers read.

The June 14 post prompted plenty of criticism from around the Web, with many of those commenting saying they felt the shackle invoked the painful image of slavery.

“Wow obviously there was no one of color in the room when the marketing/product team ok’d this,” said a commenter, identifying herself as MsRodwell on nicekicks.com.

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