Advertisers have figured out how to use social media to their advantage: create a video that will go viral. How to do this? Mask the advertisement behind sentimentalities, belief systems, and emotions. Focus the ad on a relevant issue that amps people up.
Advertisers are smart. They’ve undoubtedly tapped into our social media psyches. They reap the benefits of Western society’s insatiable need to share every thing on every social media outlet.
I’ve compiled a short list of some of the more famous viral ads:
6. Real Beauty Sketches – Dove
This one has been out for awhile, but it continues to pop up on my Facebook feed. The ad plays into society’s obsession with appearance, especially for females. However the video is quick to assuage any fears by “proving” that how we see ourselves is not how others see us.
5. Almost Identical – Beldent (Trident’s European counterpart)
The “debunking” that went on in this ad is no more than a mere gimmick.… Read the rest