Tag Archives | Advertising

Anti-Littering Campaign Uses DNA From Trash to Shame People

Big Brother is vacationing in Hong Kong, apparently. The South China Morning Post reports on an ad campaign in the former British colony that used the DNA of the litterbugs to create posters with their composite faces:

A campaign that used DNA analysis to give a face to anonymous Hong Kong litterbugs, then posted representations of the faces on billboards across the city, has been a big hit on social media.

One of the posters showing the accused litterbug and his litter.

One of the posters showing the accused litterbug and his litter.

 

The Face of Litter campaign was launched on Global Earth Day last month for the Hong Kong Cleanup Initiative, organised by online magazine Ecozine and the Nature Conservancy. It was aimed at raising awareness of the extent of littering in the city by pinpointing those responsible and encouraging people to change their behaviour…

Marketing communications agency Ogilvy & Mather Hong Kong came up with the idea for the billboard campaign and enlisted US-based  Parabon Nanolabs.

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Here’s What Happens When You Open a Gun Store in the Middle of NYC

Guns on sale in New York? Unthinkable, right?

nyc guns store

The gun store on Manhattan’s Lower East Side.

 

Check out this PSA from Grey Advertising, via Adweek:

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013’s famous “Ed” spot, which won a Silver Lion in Film at Cannes. Now, they’ve moved on to a new tactic—a social experiment set in the real world.

They did what they’re calling “the unthinkable”—opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling.

To create drama, they put disturbing tags on each weapon, indicating which models were used in particular mass shootings, unintentional shootings, homicides and suicides. Needless to say, the fresh-faced buyers end up looking rather pallid by the end, and aren’t quite as excited to head home with a firearm.

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Scientology’s ‘Age of Answers’ Superbowl Ad

Since when did religions advertise during the American Football entertainment extravaganza known as the Superbowl? The “Church” of Scientology again placed a commercial spot in this year’s telecast, but I’m not sure it actually counts as a religion, so perhaps the answer is still “never.” Here’s the ad:

“We live in an age of searching.
To find solutions.
To find ourselves.
To find the Truth.
Now imagine an age in which the predictability of science
and the wisdom of religion combine.
Welcome to the Age of Answers!”

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Does Subliminal Advertising Actually Work?

Subliminal advertising messages wouldn’t be banned if they didn’t work – would they? BBC News Magazine investigated with a test of its own.

LiptonIceTealogo.jpg

These were the key findings:

  • The test group watched a clip which included subliminal flashes of the word Lipton
  • The control group watched a clip without any flashes
  • The participants were then asked whether they wanted to drink Lipton iced tea or mineral water
  • Test group (all participants): 46% chose Lipton, 54% water
  • Control group (all participants) 37% Lipton, 63% water
  • Results refined to exclude those who would definitely have chosen Lipton, or who would definitely not have chosen it
  • Test group (refined) 53% Lipton, 47% water
  • Control group (refined) 61% Lipton, 39% water
  • Experts agreed the differences were not statistically significant

[read the full story at BBC News Magazine]

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The Wool Over Our Eyes

P2PStills51

No one likes having the wool pulled over their eyes. Now imagine wealthy CEOs hiring millions of knitters to blanket your entire city with a massive wool sweater, soaked in gasoline. That’s what dark money is. It’s rich interests that already have millions to burn, but would rather spend that money on polluting our election process and muffling the public’s voice. And they are going through ever-greater hoops to hide the source of the money in this election cycle, precisely because people seeing the truth is bad for their cause.

What our founding fathers and mothers set forth in America was an experiment in democracy, one that seemed daring at first independent of a monarch, but soon needed to enfranchise the rest of its citizens. To those that came before us, who sought to build a better life for their children, the right to participate in our democratic process was paramount to what it meant to be free.… Read the rest

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Actually, You ARE the Customer, Not the Product

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Ramez Naam writes at the Institute for Ethics and Emerging Technologies:

Don’t believe the hype. You’re the customer, whether you pay directly or by seeing ads. Tell me if you’ve heard this one before: “On the internet, if you’re not paying for something, then you’re not the customer. You’re the product.”

This meme, and its various permutations, are meant to to convey that if you’re not shelling out direct cash for a service, that you should expect to be used by that service. Perhaps. But there are many many things wrong with it. In fact, it’s wrong in almost every way.

You are the customer. You can do things no “product” can do.

Think about the things you can do that a “product” can’t do:

  1. You can stop using the service.  You can deny the company that provides it the revenue you represent. What product ever abandoned its parent company?
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Pop-up Ad Creator Apologizes for the Internet’s Original Sin

Hendrik Goltzius' "The Fall of Man" (1616) (Wikimedia Commons)

Hendrik Goltzius’ “The Fall of Man” (1616) (Wikimedia Commons)

A piece about how advertising became the default business model on the web and how it doesn’t have to be that way.

via The Atlantic (please follow the link to read the entire piece):

The fiasco I want to talk about is the World Wide Web, specifically, the advertising-supported, “free as in beer” constellation of social networks, services, and content that represents so much of the present day web industry. I’ve been thinking of this world, one I’ve worked in for over 20 years, as a fiasco since reading a lecture by Maciej Cegłowski, delivered at the Beyond Tellerrand web design conference.  Cegłowski is an important and influential programmer and an enviably talented writer. His talk is a patient explanation of how we’ve ended up with surveillance as the default, if not sole, internet business model.

The talk is hilarious and insightful, and poignant precisely for the reasons Carlson’s story is.

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Can We Learn About Privacy From Porn Stars?

I understand taking on another name, yet I have to wonder if these porn stars are turning to the media to promote their goods. What say you disinfonauts?

Detail of a New York Times Advertisement – 1895 (wikimedia- Paris, Musée des Arts Décoratifs) (PD)

via New York Times

 I DIDN’T expect to become a porn star. People rarely do. I was 19 years old, and my photographer roommate had an offer from a website to buy some nude pictures. We did a shoot and then waited two weeks in case I woke up in a panic over the idea of releasing naked photos of myself into the world. But I didn’t, and so I turned to the required paperwork. One of the boxes to fill in read “Stage Name (if applicable).”

Stage names are common in the entertainment industry — whether in Hollywood, rap or pornography — and they’re used for all sorts of reasons.

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Obama Is The Face Of Viagra In Pakistan

viagraIn the future, America’s textbooks will debate his presidential performance, while around the world he is immortalized as a famed mascot for sexual stimulants. Raw Story reports:

Despite unpopularity there for his frequent drone attacks, President Barack Obama is the new face of contraband Viagra in Pakistan.

Pakistan, where Viagra is banned, has a thriving black market for erectile dysfunction drugs. The little blue pills are often smuggled in through Afghanistan, and take up shelf space alongside drugs of dubious quality and origin.

Agence France-Presse, whose reporter calls Obama an unwitting “symbol of power and virility,” shows covers of the contraband drug alongside interview with merchants. Shopkeepers claim various reasons that clients buy the drugs; one explains that “they improve the duration of those who have destroyed their youth through masturbation.”

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Facebook Strike as Self-Awareness Course

Pic: Rishibando (CC)

Pic: DKalo (CC)

More than once I’ve been struck with the desire to abandon Facebook, and at least one of those times I actually deactivated my account. The reasons for my frustration have varied over the last six years or so, from their sudden formatting changes to prioritize business interests, to the way they mine user data regardless of privacy settings. Other reasons have been more personal, like not having a sufficient method for determining who gets to see the more eccentric or extreme parts of my personality, or simply feeling like I waste too much time on the site.

At the end of 2013, a new kind of Facebook frustration began creeping over me. My attempts to explain it to people only seemed to make it worse, especially because – as I realized – I was creating a paradox by using Facebook to denounce Facebook. Then in late December, I simply stopped posting.… Read the rest

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