Big Brother is vacationing in Hong Kong, apparently. The South China Morning Post reports on an ad campaign in the former British colony that used the DNA of the litterbugs to create posters with their composite faces:
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A campaign that used DNA analysis to give a face to anonymous Hong Kong litterbugs, then posted representations of the faces on billboards across the city, has been a big hit on social media.
The Face of Litter campaign was launched on Global Earth Day last month for the Hong Kong Cleanup Initiative, organised by online magazine Ecozine and the Nature Conservancy. It was aimed at raising awareness of the extent of littering in the city by pinpointing those responsible and encouraging people to change their behaviour…
Marketing communications agency Ogilvy & Mather Hong Kong came up with the idea for the billboard campaign and enlisted US-based Parabon Nanolabs.