Tag Archives | Advertising

Pop-up Ad Creator Apologizes for the Internet’s Original Sin

Hendrik Goltzius' "The Fall of Man" (1616) (Wikimedia Commons)

Hendrik Goltzius’ “The Fall of Man” (1616) (Wikimedia Commons)

A piece about how advertising became the default business model on the web and how it doesn’t have to be that way.

via The Atlantic (please follow the link to read the entire piece):

The fiasco I want to talk about is the World Wide Web, specifically, the advertising-supported, “free as in beer” constellation of social networks, services, and content that represents so much of the present day web industry. I’ve been thinking of this world, one I’ve worked in for over 20 years, as a fiasco since reading a lecture by Maciej Cegłowski, delivered at the Beyond Tellerrand web design conference.  Cegłowski is an important and influential programmer and an enviably talented writer. His talk is a patient explanation of how we’ve ended up with surveillance as the default, if not sole, internet business model.

The talk is hilarious and insightful, and poignant precisely for the reasons Carlson’s story is.

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Can We Learn About Privacy From Porn Stars?

I understand taking on another name, yet I have to wonder if these porn stars are turning to the media to promote their goods. What say you disinfonauts?

Detail of a New York Times Advertisement – 1895 (wikimedia- Paris, Musée des Arts Décoratifs) (PD)

via New York Times

 I DIDN’T expect to become a porn star. People rarely do. I was 19 years old, and my photographer roommate had an offer from a website to buy some nude pictures. We did a shoot and then waited two weeks in case I woke up in a panic over the idea of releasing naked photos of myself into the world. But I didn’t, and so I turned to the required paperwork. One of the boxes to fill in read “Stage Name (if applicable).”

Stage names are common in the entertainment industry — whether in Hollywood, rap or pornography — and they’re used for all sorts of reasons.

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Obama Is The Face Of Viagra In Pakistan

viagraIn the future, America’s textbooks will debate his presidential performance, while around the world he is immortalized as a famed mascot for sexual stimulants. Raw Story reports:

Despite unpopularity there for his frequent drone attacks, President Barack Obama is the new face of contraband Viagra in Pakistan.

Pakistan, where Viagra is banned, has a thriving black market for erectile dysfunction drugs. The little blue pills are often smuggled in through Afghanistan, and take up shelf space alongside drugs of dubious quality and origin.

Agence France-Presse, whose reporter calls Obama an unwitting “symbol of power and virility,” shows covers of the contraband drug alongside interview with merchants. Shopkeepers claim various reasons that clients buy the drugs; one explains that “they improve the duration of those who have destroyed their youth through masturbation.”

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Facebook Strike as Self-Awareness Course

Pic: Rishibando (CC)

Pic: DKalo (CC)

More than once I’ve been struck with the desire to abandon Facebook, and at least one of those times I actually deactivated my account. The reasons for my frustration have varied over the last six years or so, from their sudden formatting changes to prioritize business interests, to the way they mine user data regardless of privacy settings. Other reasons have been more personal, like not having a sufficient method for determining who gets to see the more eccentric or extreme parts of my personality, or simply feeling like I waste too much time on the site.

At the end of 2013, a new kind of Facebook frustration began creeping over me. My attempts to explain it to people only seemed to make it worse, especially because – as I realized – I was creating a paradox by using Facebook to denounce Facebook. Then in late December, I simply stopped posting.… Read the rest

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Targeted Advertisements Will Be Appearing In Hospital Rooms

hospital roomHealthcare costs in the United States are spinning out of control, but never fear, there are new sources of revenue in the pipeline. Via Free Patents Online, plans for a System for Targeting Advertisements Based on Patient Electronic Medical Record Data hint at the future:

A patient specific informational material distribution system, comprises at least one repository of informational material items associated with corresponding particular medical conditions. An interface acquires patient specific medical data associating with a specific patient.

A data processor uses the at least one repository in identifying informational items associated with the particular medical condition of the specific patient. A distribution processor distributes the identified informational items to the specific patient.

Attributes comprising at least three of, (a) Information from current and past inpatient stays, (b) patient Age, Gender, height or weight, (c) Diagnosis codes, (d) Treatments, (e) Laboratory test results, (f) Medical Assessments, (g) Allergies, (h) diet and (h) medical complaint.

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Advergaming: Instilling Corporate Logos Through Video Games

brandsCluster Mag on corporate branding inside the virtual worlds of video games:

Video games offer particularly lush marketing opportunities because they allow us to exist as agents in the digital beyond, a fantasy realm we’ve merely glimpsed through other media.

Once upon a time, a couple of consumer food brands partnered up with video game moguls like Capcom, Sega, and Nintendo to develop new games starring their bizarre spokescreatures like the jazzy, anthropomorphic California Raisins and Chester Cheetah.

Since the prehistoric days of advergaming, the transparent strategy of monopolizing the game world through an embodied mascot has mostly been ditched for a more savvy attempt at realistic product placement.

Several recent games go so far as to make the searching out and identification of brand names its central task, including Fashion Finder: Secrets of Fashion, in which 150 fashion brands participated, and Brandmania: Hidden Objects, an app created for the iPad, which sends players to different cities around the world to identify major brand logos “hidden” in realistic scenery.

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Anti-advertising is the New Advertising

A great essay over at Aeon Magazine reveals how the establishment wants you to know they have gone total anti-establishment and hey, buy our product, we’re on your side!

In 1796, the English physician Edward Jenner injected an eight-year-old boy in Gloucestershire with cowpox. Reasoning that absorbing a small amount of the virus would protect the child from a full-strength attack of smallpox in the future, Jenner’s bold experiment founded the practice of vaccination. Two hundred years later, the marketing industry has cottoned on to Jenner’s insight: a little bit of a disease can be a very useful thing.

If you’re one of the more than 7 million people who have watched the global fast-food chain Chipotle’s latest advertisement, you’ll have experienced this sleight of hand for yourself. The animated short film — accompanied by a smartphone game — depicts a haunting parody of corporate agribusiness: cartoon chickens inflated by robotic antibiotic arms, scarecrow workers displaced by ruthless automata.

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Altered Smartphone Advertising In San Francisco

dronesSF Weekly notes the latest work of the California Department of Corrections, who suitably update street-level advertising to better inform the public:

Muni bus shelters are supplying a blank canvas for the California Department of Corrections, a media organization that distorts other people’s ad campaigns in order to reverse their message.

This month, the CDC decided to confront America’s drone policy by adulterating a series of smartphone ads on Muni bus shelters, including the one at Seventh and Market streets.

The new ads show a cellphone picture of predator drone strike, with the word “Pakistan” swapped in for the phone logo.

“As these operations are shrouded in secrecy, the California Department of Corrections released the rehabilitated smartphone ads to assist our colleagues in the federal government and explain the benefits of drones to war-weary Americans,” the organization explains, in a statement.

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Why The News Is A Waste of Your time

fear_tvIt’s not what’s important; it’s what’s selling.

How does the news keep your attention? With negativity, shock, and sensationalism.

Warren Francke, a journalism professor at the University of Nebraska at Omaha, designed a study that revealed just how essential negative storylines were to editors of newspapers. That study was described in the book Sensationalism, where the authors wrote:

Francke’s study found sensational content was printed for entertainment and in order to sell newspapers, but editors rarely admitted that these were the reasons for including sensational content. An interesting finding in Francke’s study was that if crime news came in without grotesque details, the editors often would add them. Most criminal cases were not seen firsthand, so the editors would imagine the crime scene and would add in “the rotting body” or “brains thrown throughout the room.”

In addition to Francke’s research, I have also heard a popular tale about the Great Chicago Fire of 1871.… Read the rest

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Snacking Makes Movie-Goers Resistant to Advertising

Let's_All_Go_to_the_LobbyHeard you don’t want to be affected by ads that want you to eat junk food, so we got you a bag of junk food to eat while you watch commercials that want you to junk food. They’ve got you coming and going. You’ll want a soft drink with that popcorn, right?

Via Discover Magazine:

Popcorn and movies are inextricably linked—like cotton candy and county fairs, or coffee and the morning commute. Equally ubiquitous in theaters is the reel of advertisements that show before the film.

New research suggests the two are at odds: popcorn actually makes advertisements ineffective.

Researchers in Germany sent 96 people to the cinema. Some of the movie-goers got free popcorn (score!) while the others were given a sugar cube (for real?!). Before the film, participants watched advertisements for unfamiliar products—things like Scandinavian butter.

When the researchers brought participants back into the lab a week later and asked them to rate various products (those advertised at the theater among them), the sugar-cubers showed a preference for the advertised products whereas popcorners did not.

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