Guns on sale in New York? Unthinkable, right?
Check out this PSA from Grey Advertising, via Adweek:
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States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013’s famous “Ed” spot, which won a Silver Lion in Film at Cannes. Now, they’ve moved on to a new tactic—a social experiment set in the real world.
They did what they’re calling “the unthinkable”—opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling.
To create drama, they put disturbing tags on each weapon, indicating which models were used in particular mass shootings, unintentional shootings, homicides and suicides. Needless to say, the fresh-faced buyers end up looking rather pallid by the end, and aren’t quite as excited to head home with a firearm.