A piece about how advertising became the default business model on the web and how it doesn’t have to be that way.
via The Atlantic (please follow the link to read the entire piece):
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The fiasco I want to talk about is the World Wide Web, specifically, the advertising-supported, “free as in beer” constellation of social networks, services, and content that represents so much of the present day web industry. I’ve been thinking of this world, one I’ve worked in for over 20 years, as a fiasco since reading a lecture by Maciej Cegłowski, delivered at the Beyond Tellerrand web design conference. Cegłowski is an important and influential programmer and an enviably talented writer. His talk is a patient explanation of how we’ve ended up with surveillance as the default, if not sole, internet business model.
The talk is hilarious and insightful, and poignant precisely for the reasons Carlson’s story is.