Tag Archives | Advertising

Targeted Advertisements Will Be Appearing In Hospital Rooms

hospital roomHealthcare costs in the United States are spinning out of control, but never fear, there are new sources of revenue in the pipeline. Via Free Patents Online, plans for a System for Targeting Advertisements Based on Patient Electronic Medical Record Data hint at the future:

A patient specific informational material distribution system, comprises at least one repository of informational material items associated with corresponding particular medical conditions. An interface acquires patient specific medical data associating with a specific patient.

A data processor uses the at least one repository in identifying informational items associated with the particular medical condition of the specific patient. A distribution processor distributes the identified informational items to the specific patient.

Attributes comprising at least three of, (a) Information from current and past inpatient stays, (b) patient Age, Gender, height or weight, (c) Diagnosis codes, (d) Treatments, (e) Laboratory test results, (f) Medical Assessments, (g) Allergies, (h) diet and (h) medical complaint.

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Advergaming: Instilling Corporate Logos Through Video Games

brandsCluster Mag on corporate branding inside the virtual worlds of video games:

Video games offer particularly lush marketing opportunities because they allow us to exist as agents in the digital beyond, a fantasy realm we’ve merely glimpsed through other media.

Once upon a time, a couple of consumer food brands partnered up with video game moguls like Capcom, Sega, and Nintendo to develop new games starring their bizarre spokescreatures like the jazzy, anthropomorphic California Raisins and Chester Cheetah.

Since the prehistoric days of advergaming, the transparent strategy of monopolizing the game world through an embodied mascot has mostly been ditched for a more savvy attempt at realistic product placement.

Several recent games go so far as to make the searching out and identification of brand names its central task, including Fashion Finder: Secrets of Fashion, in which 150 fashion brands participated, and Brandmania: Hidden Objects, an app created for the iPad, which sends players to different cities around the world to identify major brand logos “hidden” in realistic scenery.

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Anti-advertising is the New Advertising

A great essay over at Aeon Magazine reveals how the establishment wants you to know they have gone total anti-establishment and hey, buy our product, we’re on your side!

In 1796, the English physician Edward Jenner injected an eight-year-old boy in Gloucestershire with cowpox. Reasoning that absorbing a small amount of the virus would protect the child from a full-strength attack of smallpox in the future, Jenner’s bold experiment founded the practice of vaccination. Two hundred years later, the marketing industry has cottoned on to Jenner’s insight: a little bit of a disease can be a very useful thing.

If you’re one of the more than 7 million people who have watched the global fast-food chain Chipotle’s latest advertisement, you’ll have experienced this sleight of hand for yourself. The animated short film — accompanied by a smartphone game — depicts a haunting parody of corporate agribusiness: cartoon chickens inflated by robotic antibiotic arms, scarecrow workers displaced by ruthless automata.

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Altered Smartphone Advertising In San Francisco

dronesSF Weekly notes the latest work of the California Department of Corrections, who suitably update street-level advertising to better inform the public:

Muni bus shelters are supplying a blank canvas for the California Department of Corrections, a media organization that distorts other people’s ad campaigns in order to reverse their message.

This month, the CDC decided to confront America’s drone policy by adulterating a series of smartphone ads on Muni bus shelters, including the one at Seventh and Market streets.

The new ads show a cellphone picture of predator drone strike, with the word “Pakistan” swapped in for the phone logo.

“As these operations are shrouded in secrecy, the California Department of Corrections released the rehabilitated smartphone ads to assist our colleagues in the federal government and explain the benefits of drones to war-weary Americans,” the organization explains, in a statement.

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Why The News Is A Waste of Your time

fear_tvIt’s not what’s important; it’s what’s selling.

How does the news keep your attention? With negativity, shock, and sensationalism.

Warren Francke, a journalism professor at the University of Nebraska at Omaha, designed a study that revealed just how essential negative storylines were to editors of newspapers. That study was described in the book Sensationalism, where the authors wrote:

Francke’s study found sensational content was printed for entertainment and in order to sell newspapers, but editors rarely admitted that these were the reasons for including sensational content. An interesting finding in Francke’s study was that if crime news came in without grotesque details, the editors often would add them. Most criminal cases were not seen firsthand, so the editors would imagine the crime scene and would add in “the rotting body” or “brains thrown throughout the room.”

In addition to Francke’s research, I have also heard a popular tale about the Great Chicago Fire of 1871.… Read the rest

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Snacking Makes Movie-Goers Resistant to Advertising

Let's_All_Go_to_the_LobbyHeard you don’t want to be affected by ads that want you to eat junk food, so we got you a bag of junk food to eat while you watch commercials that want you to junk food. They’ve got you coming and going. You’ll want a soft drink with that popcorn, right?

Via Discover Magazine:

Popcorn and movies are inextricably linked—like cotton candy and county fairs, or coffee and the morning commute. Equally ubiquitous in theaters is the reel of advertisements that show before the film.

New research suggests the two are at odds: popcorn actually makes advertisements ineffective.

Researchers in Germany sent 96 people to the cinema. Some of the movie-goers got free popcorn (score!) while the others were given a sugar cube (for real?!). Before the film, participants watched advertisements for unfamiliar products—things like Scandinavian butter.

When the researchers brought participants back into the lab a week later and asked them to rate various products (those advertised at the theater among them), the sugar-cubers showed a preference for the advertised products whereas popcorners did not.

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When Sugar Was Marketed As Healthy Eating

Buzzfeed has a collection of magazine advertising from the 1950s through 1970s run by the American Sugar Association’s PR division, Sugar Information. For decades sugar was aggressively advertised to consumers (specifically women) as a healthy source of energy and weight loss, providing the “natural energy” needed by busy kids and parents while containing less calories than “fattening” foods such as apples and grapefruit (no, really). Someone you know struggling with obesity? They better up their soda intake:

sugar

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The Term Conspiracy Theory is Officially Dead Language, Let’s Move On to Mind Control Facts

IMG_20130503_222028Let’s face it. Magick does in fact have a lot to do with the manipulation of linguistics and how those manipulations transform internal states of consciousness, at least how I practice it (friend me on Facebook for updates). It is funny though because in this day and age I sometimes feel almost dated as a writer, and admittedly that’s why I also create in a lot of other mediums. With the increasing intricacy of video game enchantments, mobile synthetic telepathy, and easily accessible drugs, sitting down and reading a book can seem sort of old school truthfully. Then I remember how nearly all of my thoughts are derivatively running through the operating system of the English language and the importance feels more profound than ever. When you get down to it a lot of meditational practices, like say transcendental meditation (which I still do near daily) involve little more than intentionally forcing your mind to redirect its traditional infrastructure or moreover, not thinking in words.… Read the rest

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A Creepy Bank Advertisement Featuring Celebrity Athlete Spokespeople

An eerie and fascinating commercial of the moment from European banking and mortgage giant Santander acknowledges how corporate messages have become a deluge pervading our lives. There is no resistance. Via Potlatch:
It is one of the most unsettling pieces of film that I've ever seen, reducing advertising to a set of blank and bland facts, to be recited out of the mouths of an apparently arbitrary collection of sports stars. What are the celebrities doing in other people's houses? The ordinary people, trying to go about their days in peace and privacy, exude a sad resignation that capitalism now drops (real? hallucinatory?) celebrities into their bathrooms and kitchens, to talk at them uninvited. Is this a warning of some kind?
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Lingerie Company Uses Pussy Riot To Sell Sexy Underwear

How everything is co-opted: the German fashion line Blush uses Russian feminist protest icons Pussy Riot, currently sitting in prison labor camps, to sell sheer panties. Via Ads of the World:
On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C).
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