Muni bus shelters are supplying a blank canvas for the California Department of Corrections, a media organization that distorts other people’s ad campaigns in order to reverse their message.
This month, the CDC decided to confront America’s drone policy by adulterating a series of smartphone ads on Muni bus shelters, including the one at Seventh and Market streets.
The new ads show a cellphone picture of predator drone strike, with the word “Pakistan” swapped in for the phone logo.
“As these operations are shrouded in secrecy, the California Department of Corrections released the rehabilitated smartphone ads to assist our colleagues in the federal government and explain the benefits of drones to war-weary Americans,” the organization explains, in a statement.
Tag Archives | Advertising
How does the news keep your attention? With negativity, shock, and sensationalism.
Warren Francke, a journalism professor at the University of Nebraska at Omaha, designed a study that revealed just how essential negative storylines were to editors of newspapers. That study was described in the book Sensationalism, where the authors wrote:
Francke’s study found sensational content was printed for entertainment and in order to sell newspapers, but editors rarely admitted that these were the reasons for including sensational content. An interesting finding in Francke’s study was that if crime news came in without grotesque details, the editors often would add them. Most criminal cases were not seen firsthand, so the editors would imagine the crime scene and would add in “the rotting body” or “brains thrown throughout the room.”
In addition to Francke’s research, I have also heard a popular tale about the Great Chicago Fire of 1871.… Read the rest
Heard you don’t want to be affected by ads that want you to eat junk food, so we got you a bag of junk food to eat while you watch commercials that want you to junk food. They’ve got you coming and going. You’ll want a soft drink with that popcorn, right?
… Read the rest
Popcorn and movies are inextricably linked—like cotton candy and county fairs, or coffee and the morning commute. Equally ubiquitous in theaters is the reel of advertisements that show before the film.
New research suggests the two are at odds: popcorn actually makes advertisements ineffective.
Researchers in Germany sent 96 people to the cinema. Some of the movie-goers got free popcorn (score!) while the others were given a sugar cube (for real?!). Before the film, participants watched advertisements for unfamiliar products—things like Scandinavian butter.
When the researchers brought participants back into the lab a week later and asked them to rate various products (those advertised at the theater among them), the sugar-cubers showed a preference for the advertised products whereas popcorners did not.
Buzzfeed has a collection of magazine advertising from the 1950s through 1970s run by the American Sugar Association’s PR division, Sugar Information. For decades sugar was aggressively advertised to consumers (specifically women) as a healthy source of energy and weight loss, providing the “natural energy” needed by busy kids and parents while containing less calories than “fattening” foods such as apples and grapefruit (no, really). Someone you know struggling with obesity? They better up their soda intake:
Let’s face it. Magick does in fact have a lot to do with the manipulation of linguistics and how those manipulations transform internal states of consciousness, at least how I practice it (friend me on Facebook for updates). It is funny though because in this day and age I sometimes feel almost dated as a writer, and admittedly that’s why I also create in a lot of other mediums. With the increasing intricacy of video game enchantments, mobile synthetic telepathy, and easily accessible drugs, sitting down and reading a book can seem sort of old school truthfully. Then I remember how nearly all of my thoughts are derivatively running through the operating system of the English language and the importance feels more profound than ever. When you get down to it a lot of meditational practices, like say transcendental meditation (which I still do near daily) involve little more than intentionally forcing your mind to redirect its traditional infrastructure or moreover, not thinking in words.… Read the rest
It is one of the most unsettling pieces of film that I've ever seen, reducing advertising to a set of blank and bland facts, to be recited out of the mouths of an apparently arbitrary collection of sports stars. What are the celebrities doing in other people's houses? The ordinary people, trying to go about their days in peace and privacy, exude a sad resignation that capitalism now drops (real? hallucinatory?) celebrities into their bathrooms and kitchens, to talk at them uninvited. Is this a warning of some kind?
On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C).
A frank metaphor for how we are viewed by companies. The Daily Mail reports:
Japan has gone one step further with women wearing short skirts or shorts renting out their bare legs for companies market their products in return for payment.
The clever marketing strategy is proving a huge hit with businesses all across Tokyo. As of November 2012, about 1,300 girls have already registered their legs as ad space with Absolute Territory PR, and the number keeps increasing.
As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid an advertising fee. As proof of their work, participants must post pictures of themselves ‘wearing’ the ad on their own Facebook, Twitter or other social networks. Rock band Green Day recently employed the service to promote the Japan release of their new CD, !Uno!
With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north. It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.