Tag Archives | Advertising

Snacking Makes Movie-Goers Resistant to Advertising

Let's_All_Go_to_the_LobbyHeard you don’t want to be affected by ads that want you to eat junk food, so we got you a bag of junk food to eat while you watch commercials that want you to junk food. They’ve got you coming and going. You’ll want a soft drink with that popcorn, right?

Via Discover Magazine:

Popcorn and movies are inextricably linked—like cotton candy and county fairs, or coffee and the morning commute. Equally ubiquitous in theaters is the reel of advertisements that show before the film.

New research suggests the two are at odds: popcorn actually makes advertisements ineffective.

Researchers in Germany sent 96 people to the cinema. Some of the movie-goers got free popcorn (score!) while the others were given a sugar cube (for real?!). Before the film, participants watched advertisements for unfamiliar products—things like Scandinavian butter.

When the researchers brought participants back into the lab a week later and asked them to rate various products (those advertised at the theater among them), the sugar-cubers showed a preference for the advertised products whereas popcorners did not.

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When Sugar Was Marketed As Healthy Eating

Buzzfeed has a collection of magazine advertising from the 1950s through 1970s run by the American Sugar Association’s PR division, Sugar Information. For decades sugar was aggressively advertised to consumers (specifically women) as a healthy source of energy and weight loss, providing the “natural energy” needed by busy kids and parents while containing less calories than “fattening” foods such as apples and grapefruit (no, really). Someone you know struggling with obesity? They better up their soda intake:

sugar

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The Term Conspiracy Theory is Officially Dead Language, Let’s Move On to Mind Control Facts

IMG_20130503_222028Let’s face it. Magick does in fact have a lot to do with the manipulation of linguistics and how those manipulations transform internal states of consciousness, at least how I practice it (friend me on Facebook for updates). It is funny though because in this day and age I sometimes feel almost dated as a writer, and admittedly that’s why I also create in a lot of other mediums. With the increasing intricacy of video game enchantments, mobile synthetic telepathy, and easily accessible drugs, sitting down and reading a book can seem sort of old school truthfully. Then I remember how nearly all of my thoughts are derivatively running through the operating system of the English language and the importance feels more profound than ever. When you get down to it a lot of meditational practices, like say transcendental meditation (which I still do near daily) involve little more than intentionally forcing your mind to redirect its traditional infrastructure or moreover, not thinking in words.… Read the rest

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A Creepy Bank Advertisement Featuring Celebrity Athlete Spokespeople

An eerie and fascinating commercial of the moment from European banking and mortgage giant Santander acknowledges how corporate messages have become a deluge pervading our lives. There is no resistance. Via Potlatch:
It is one of the most unsettling pieces of film that I've ever seen, reducing advertising to a set of blank and bland facts, to be recited out of the mouths of an apparently arbitrary collection of sports stars. What are the celebrities doing in other people's houses? The ordinary people, trying to go about their days in peace and privacy, exude a sad resignation that capitalism now drops (real? hallucinatory?) celebrities into their bathrooms and kitchens, to talk at them uninvited. Is this a warning of some kind?
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Lingerie Company Uses Pussy Riot To Sell Sexy Underwear

How everything is co-opted: the German fashion line Blush uses Russian feminist protest icons Pussy Riot, currently sitting in prison labor camps, to sell sheer panties. Via Ads of the World:
On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C).
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Japanese Advertising Firm Rents Ad Space On Young Women’s Bare Legs

A frank metaphor for how we are viewed by companies. The Daily Mail reports:

Japan has gone one step further with women wearing short skirts or shorts renting out their bare legs for companies market their products in return for payment.

The clever marketing strategy is proving a huge hit with businesses all across Tokyo. As of November 2012, about 1,300 girls have already registered their legs as ad space with Absolute Territory PR, and the number keeps increasing.

As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid an advertising fee. As proof of their work, participants must post pictures of themselves ‘wearing’ the ad on their own Facebook, Twitter or other social networks. Rock band Green Day recently employed the service to promote the Japan release of their new CD, !Uno!

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Why Did CBS Accept A Superbowl Ad From Scientology Cult?

The most surprising commercial show during last night's Superbowl had to be that for the "Church" of Scientology. Classified as a cult in various countries (and as a criminal organization in Belgium), one wonders why the CBS television network decided to sell one of it's precious advertising spots to such a controversial entity when demand exceeded supply and all spots were sold well in advance of the game. Here's the rather dull ad for those of you who didn't watch the game or were not in a market where it aired:
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Coca-Cola’s Superbowl Commercial Is A Microcosm Of The Idea Of America

If you want to understand our culture, watch our commercials. Via Salon, Michael Shaw writes:
With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north. It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.
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This Was Not Written by a Machine

THIS WAS NOT WRITTEN BY A MACHINE

Somewhere there is a human who, as part of their job, once wrote out the following sentence: “A VARIED AND BALANCED DIET AND A HEALTHY LIFESTYLE ARE IMPORTANT”. Remembering this is not the work of a machine is important, at first my brain casually imagined it might have been[1]. The truth is, a thinking, breathing, living, person is behind that unhelpful statement on the back of  a packet of Wrigley’s gum.

Best case scenario they were a freelance copywriter doing a bit of contract work and had a word limit they needed to be as close to as possible. In this world the words become “filler” material and were only reprinted on an industrial scale because of a quirky clerical requirement. It’s still an irritating waste of resources but it seems less awful than the possibility anyone invested real thought into the process.

Ironically the more consideration that has gone into these words the worse the situation is.… Read the rest

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Semiautomatic Weapon Manufacturer Bushmaster’s ‘Man Card’ Campaign

Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

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