Tag Archives | Advertising

How Consumer Brainwashed Are You? The Game

Via Salon, Andrew Leonard on a smash-success smartphone game which tests and hones one’s recognition of corporate symbols:

I was a little taken aback last Sunday when I saw my 15-year-old son playing Logos Quiz, a game that is based on the ability to identify corporate logos, [and which] rocketed to the top of the most popular free download apps lists this spring. Imagine a brand being able to compare recognition rates of their logo by age, by zip code or by “likes.” Imagine a brand being able to insert alternate versions of their logo to test. We’re all test subjects for the future of advertising, all the time. Logos Quiz just makes it explicit.

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Global Mega-Bank Co-Opts Occupy Movement In New Ad Campaign

The Denmark-based multinational Danske Bank is one of the world's largest, with assets worth about $600 billion. Its new marketing campaign, fascinating in much the same fashion as a train wreck, is based around the slogans "Occupy" and "A New Normal":
The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner." In order to reach that objective, we must set new standards for banking operations.
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Boobs and Booze? Where Do I Sign?

“By the way, if anyone here is in marketing or advertising…kill yourself.” – Bill Hicks.

According to The New York Daily News:

A German liquor company called G-Spirits is promising customers that “every drop” of its line of alcoholic beverages has been poured on the naked breasts of a certified model — with her approval, of course.

[...]

The booze brand brags that its barrel-aged whisky has been thoroughly splashed on the ample bosom of Alexa Varga, Hungary’s 2012 Playboy Playmate of the Year.

For 139 euros (around $180 plus shipping), says the firm, you will find “its unbelievably versatile flavors range from roasted almonds, dried fruit, and toffee, to honey, vanilla, baked apples and cinnamon. Its finish is harmonic, well-balanced, spicy and long-lasting.”

The company claims that the stock is limited to a mere 5000 bottles and comes with a certificate, including the original signature of the model and the bottle number, which proves that “every single drop” touched the model’s flesh.

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Germany Army In Trouble For Propaganda Ads In Teen Magazines

It’s intriguing that marketing the military to kids is considered illegal and unethical in parts of the world, as it seems a normal part of life here in the United States. Via Russia Today:

The German Army has been accused of unethical recruitment practices, after it placed ads in a teen magazine promising “crazy water battles” and flights “in a real army plane” at its “Adventure Camps” that encourage youngsters to join the army.

The colorful adverts, showing smiling young teens, were published online and in the printed edition of Bravo, Germany’s most popular teen magazine. Under the slogan “Action, Adrenaline Adventure!” the German army, known as the Bundeswehr, is offering paid-for trips to Sardinia and the Alps for underage teens, where they are told about a possible career in the army once they come of age. Legally, the Bundeswehr cannot recruit people under the age of 18.

Ralf Willinger, a children’s rights consultant at Terre des Hommes [said] “The armed forces should be limited to recruiting adults, so that they do not attract young people who are easily influenced and can hardly appreciate what an obligation military service and the related foreign missions can entail.”

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Creationists Versus Dr. Pepper

It might not quite be The Innocence of Muslims, but the Dr. Pepper advertisement shown at right has creationists all hot and bothered. Via TIME:

If you’re in the mood to draw ire from people with excruciatingly rigid beliefs, the Internet is generally a good place to start. While you’re at it, might as well pick a particularly polarizing topic. Why not evolution?

Now, that probably wasn’t exactly how the conversation went down over at the marketing offices of Dr. Pepper, but a recent ad for the soft drink posted on Facebook — with the slogan “Evolution of Flavor” — sparked a healthy dose of controversy nonetheless. Based on the iconic evolution diagram “March of Progress,” the ad features an ape who, after drinking Dr. Pepper, turns into a man. The ad went up Thursday, and by Friday had garnered more than 26,000 “Likes” and over 4,000 comments.

This is, of course, still the Internet — so plenty of comments in question are loaded with snark from people who mainly appear to be provoking for the sake of provocation.

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Soon Advertisements Will Involve Forced Interaction

In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:

Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.

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