It is one of the most unsettling pieces of film that I've ever seen, reducing advertising to a set of blank and bland facts, to be recited out of the mouths of an apparently arbitrary collection of sports stars. What are the celebrities doing in other people's houses? The ordinary people, trying to go about their days in peace and privacy, exude a sad resignation that capitalism now drops (real? hallucinatory?) celebrities into their bathrooms and kitchens, to talk at them uninvited. Is this a warning of some kind?
Tag Archives | Advertising
On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C).
A frank metaphor for how we are viewed by companies. The Daily Mail reports:
Japan has gone one step further with women wearing short skirts or shorts renting out their bare legs for companies market their products in return for payment.
The clever marketing strategy is proving a huge hit with businesses all across Tokyo. As of November 2012, about 1,300 girls have already registered their legs as ad space with Absolute Territory PR, and the number keeps increasing.
As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid an advertising fee. As proof of their work, participants must post pictures of themselves ‘wearing’ the ad on their own Facebook, Twitter or other social networks. Rock band Green Day recently employed the service to promote the Japan release of their new CD, !Uno!
With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north. It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.
Somewhere there is a human who, as part of their job, once wrote out the following sentence: “A VARIED AND BALANCED DIET AND A HEALTHY LIFESTYLE ARE IMPORTANT”. Remembering this is not the work of a machine is important, at first my brain casually imagined it might have been. The truth is, a thinking, breathing, living, person is behind that unhelpful statement on the back of a packet of Wrigley’s gum.
Best case scenario they were a freelance copywriter doing a bit of contract work and had a word limit they needed to be as close to as possible. In this world the words become “filler” material and were only reprinted on an industrial scale because of a quirky clerical requirement. It’s still an irritating waste of resources but it seems less awful than the possibility anyone invested real thought into the process.
Ironically the more consideration that has gone into these words the worse the situation is.… Read the rest
Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:
The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.
A street artist who hung satirical posters criticising police surveillance activities has been arrested after an NYPD investigation tracked him to his doorstep. Essam Attia placed the Big Brother-style adverts in locations throughout Manhattan, using a fake Van Wagner maintenance van and uniforms to avoid detection. Attia now faces 56 counts of criminal possession of a forged instrument and grand larceny possession of stolen property.
Months after forensics teams and a “counter-terrorism” unit was spotted on the scene, the NYPD last Wednesday successfully tracked down and arrested the 29-year-old art school vandal, who identified himself in the video as a former “geo-spatial analyst” serving US military operations in Iraq.
Another reason not to own a TV, via Yahoo! News:
… Read the rest
A Verizon patent idea envisions spying on TV viewers for the sake of serving up related ads. For instance, a couple snuggling in front of the TV could end up getting bombarded by commercials for romantic vacations, flowers or even birth control. The system could also detect a person’s mood or identify objects such as pets, soft drink cans or a bag of chips in a person’s hand, and room decorations or furniture.
Such a patent idea would turn TV set-top boxes into spy boxes with sensors for both seeing and hearing the activity in front of the TV. Many TV viewers already own such set-top boxes to access pay-per-view services, digital video recordings and Internet streaming.
The patent filing even suggests the tracking system communicating with whatever smartphone or tablet a TV viewer might happen to have in his or her hands.
Via Salon, Andrew Leonard on a smash-success smartphone game which tests and hones one’s recognition of corporate symbols:
I was a little taken aback last Sunday when I saw my 15-year-old son playing Logos Quiz, a game that is based on the ability to identify corporate logos, [and which] rocketed to the top of the most popular free download apps lists this spring. Imagine a brand being able to compare recognition rates of their logo by age, by zip code or by “likes.” Imagine a brand being able to insert alternate versions of their logo to test. We’re all test subjects for the future of advertising, all the time. Logos Quiz just makes it explicit.