With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north. It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.
Tag Archives | Advertising
Somewhere there is a human who, as part of their job, once wrote out the following sentence: “A VARIED AND BALANCED DIET AND A HEALTHY LIFESTYLE ARE IMPORTANT”. Remembering this is not the work of a machine is important, at first my brain casually imagined it might have been. The truth is, a thinking, breathing, living, person is behind that unhelpful statement on the back of a packet of Wrigley’s gum.
Best case scenario they were a freelance copywriter doing a bit of contract work and had a word limit they needed to be as close to as possible. In this world the words become “filler” material and were only reprinted on an industrial scale because of a quirky clerical requirement. It’s still an irritating waste of resources but it seems less awful than the possibility anyone invested real thought into the process.
Ironically the more consideration that has gone into these words the worse the situation is.… Read the rest
Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:
The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.
A street artist who hung satirical posters criticising police surveillance activities has been arrested after an NYPD investigation tracked him to his doorstep. Essam Attia placed the Big Brother-style adverts in locations throughout Manhattan, using a fake Van Wagner maintenance van and uniforms to avoid detection. Attia now faces 56 counts of criminal possession of a forged instrument and grand larceny possession of stolen property.
Months after forensics teams and a “counter-terrorism” unit was spotted on the scene, the NYPD last Wednesday successfully tracked down and arrested the 29-year-old art school vandal, who identified himself in the video as a former “geo-spatial analyst” serving US military operations in Iraq.
Another reason not to own a TV, via Yahoo! News:
… Read the rest
A Verizon patent idea envisions spying on TV viewers for the sake of serving up related ads. For instance, a couple snuggling in front of the TV could end up getting bombarded by commercials for romantic vacations, flowers or even birth control. The system could also detect a person’s mood or identify objects such as pets, soft drink cans or a bag of chips in a person’s hand, and room decorations or furniture.
Such a patent idea would turn TV set-top boxes into spy boxes with sensors for both seeing and hearing the activity in front of the TV. Many TV viewers already own such set-top boxes to access pay-per-view services, digital video recordings and Internet streaming.
The patent filing even suggests the tracking system communicating with whatever smartphone or tablet a TV viewer might happen to have in his or her hands.
Via Salon, Andrew Leonard on a smash-success smartphone game which tests and hones one’s recognition of corporate symbols:
I was a little taken aback last Sunday when I saw my 15-year-old son playing Logos Quiz, a game that is based on the ability to identify corporate logos, [and which] rocketed to the top of the most popular free download apps lists this spring. Imagine a brand being able to compare recognition rates of their logo by age, by zip code or by “likes.” Imagine a brand being able to insert alternate versions of their logo to test. We’re all test subjects for the future of advertising, all the time. Logos Quiz just makes it explicit.
The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner." In order to reach that objective, we must set new standards for banking operations.
According to The New York Daily News:
… Read the rest
A German liquor company called G-Spirits is promising customers that “every drop” of its line of alcoholic beverages has been poured on the naked breasts of a certified model — with her approval, of course.
The booze brand brags that its barrel-aged whisky has been thoroughly splashed on the ample bosom of Alexa Varga, Hungary’s 2012 Playboy Playmate of the Year.
For 139 euros (around $180 plus shipping), says the firm, you will find “its unbelievably versatile flavors range from roasted almonds, dried fruit, and toffee, to honey, vanilla, baked apples and cinnamon. Its finish is harmonic, well-balanced, spicy and long-lasting.”
The company claims that the stock is limited to a mere 5000 bottles and comes with a certificate, including the original signature of the model and the bottle number, which proves that “every single drop” touched the model’s flesh.
It’s intriguing that marketing the military to kids is considered illegal and unethical in parts of the world, as it seems a normal part of life here in the United States. Via Russia Today:
The German Army has been accused of unethical recruitment practices, after it placed ads in a teen magazine promising “crazy water battles” and flights “in a real army plane” at its “Adventure Camps” that encourage youngsters to join the army.
The colorful adverts, showing smiling young teens, were published online and in the printed edition of Bravo, Germany’s most popular teen magazine. Under the slogan “Action, Adrenaline Adventure!” the German army, known as the Bundeswehr, is offering paid-for trips to Sardinia and the Alps for underage teens, where they are told about a possible career in the army once they come of age. Legally, the Bundeswehr cannot recruit people under the age of 18.
Ralf Willinger, a children’s rights consultant at Terre des Hommes [said] “The armed forces should be limited to recruiting adults, so that they do not attract young people who are easily influenced and can hardly appreciate what an obligation military service and the related foreign missions can entail.”
… Read the rest
If you’re in the mood to draw ire from people with excruciatingly rigid beliefs, the Internet is generally a good place to start. While you’re at it, might as well pick a particularly polarizing topic. Why not evolution?
Now, that probably wasn’t exactly how the conversation went down over at the marketing offices of Dr. Pepper, but a recent ad for the soft drink posted on Facebook — with the slogan “Evolution of Flavor” — sparked a healthy dose of controversy nonetheless. Based on the iconic evolution diagram “March of Progress,” the ad features an ape who, after drinking Dr. Pepper, turns into a man. The ad went up Thursday, and by Friday had garnered more than 26,000 “Likes” and over 4,000 comments.
This is, of course, still the Internet — so plenty of comments in question are loaded with snark from people who mainly appear to be provoking for the sake of provocation.