Both the EFF and the ACLU are celebrating a digital victory, after the “politically-neutral” Facebook reversed its rejection of ads by advocacy groups working on marijuana policy reform.
The ads in question showed marijuana leaves, sometimes with photos of Barack Obama and Mitt Romney, and urged viewers to join campaigns to make marijuana reform an election issue. Several versions of similar Facebook ads were submitted by Students for Sensible Drug Policy and Just Say Now, but both groups were initially rejected. After EFF and the ACLU of Northern California reached out to Facebook about the issue, Facebook did the right thing and restored the ads.
Facebook has publicly established guidelines that state that a Facebook advertisement “may not promote tobacco or tobacco-related products, including cigarettes, cigars, chewing tobacco, tobacco pipes, hookahs, hookah lounges, rolling papers, vaporized tobacco delivery devices and electronic cigarettes.” But the language from the banned ads said simply things like: “Registered to vote?