Alan Mascarenhas writes on Newsweek:
It takes a lot to snap people out of apathy about Africa’s problems. But in the wake of Live Aid and Save Darfur, a new cause stands on the cusp of going mainstream. It’s the push to make major electronics companies (manufacturers of cell phones, laptops, portable music players, and cameras) disclose whether they use “conflict minerals” — the rare metals that finance civil wars and militia atrocities, most notably in Congo.
The issue of ethical sourcing has long galvanized human-rights groups. In Liberia, Angola, and Sierra Leone, the notorious trade in “blood diamonds” helped fund rebel insurgencies. In Guinea, bauxite sustains a repressive military junta. And fair-labor groups have spent decades documenting the foreign sweatshops that sometimes supply American clothing stores. Yet Congo raises especially disturbing issues for famous tech brand names that fancy themselves responsible corporate citizens.
A key mover behind the Congo campaign is the anti-genocide Enough Project: witness its clever spoof of the famous Apple commercial.