A great dissection of the corporate food lobby’s fear of social media and the Internet over at The Lunch Tray
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Dr. Brian Wansink, a professor of consumer behavior at Cornell University and director of the Cornell Food and Brand Lab, has published a new study in the journal Food Quality and Preference entitled “Ingredient-Based Food Fears and Avoidance: Antecedents and Antidotes.” This study, co-authored by Aner Tal and Adam Brumberg, seeks to determine why people – mothers in particular – develop so-called “food fears” about certain ingredients (such as sodium, fat, sugar, high fructose corn syrup, MSG and lean finely textured beef) and what the food industry and government can do about it.
The study’s ultimate conclusion, that “food fears” can be addressed by “providing information regarding an ingredient’s history or the other products in which it is used,” is hardly controversial. But some other things about this study raise red flags, starting with the fact that what might be entirely legitimate concerns about particular ingredients are uniformly (and patronizingly) characterized as “food fears,” and that the study’s findings have been overblown and mischaracterized not just in the media but in Dr.