Jonathan Latham writes at Common Dreams:
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The strategic centerpiece of Monsanto PR is to focus on the promotion of one single compelling idea. The idea that they want you to believe in is that only they can produce enough for the future population. They wish you to therefore believe that non-industrial systems of farming, such as all those which use agroecological methods, or SRI, or are localised and family-oriented, or which use organic methods, or non-GMO seeds, cannot feed the world. This same PR strategy is followed by every major commercial participant in the industrial food system.
To be sure, agribusiness has a few other PR strategies. Agribusiness is “pro-science”, its opponents are “anti-science”, and so on. But the main plank has for decades been to create a cast-iron moral framing around the need to produce more.