This stuff is about as far from a single malt or cult cabernet as you can get, but sadly Palcohol is probably going to be more popular than either. SB Nation hails powdered alcohol’s potential to liven up boring sports games:
Trying to sneak booze is an American past time. Well, not THE American past time — but now there’s a way for you to sneak alcohol easily into your favorite sporting event! Heck, you don’t even need to use a syrup bottle.
These are essentially Capri Suns for adults. A large, booze-filled pouch designed to turn every trip to Chuck E. Cheese into a party. This isn’t some pie-in-the-sky, wacky idea. This stuff has been approved!