David Graeber, expert on anarchy, debt, and history, explains your feelings. Via Tower Of Sleep:
The idea that alienation is a bad thing is a modernist problem. Most philosophical movements—and, by extension, social movements—actually embrace alienation. You’re trying to achieve a state of alienation. That’s the ideal if you’re a Buddhist or an early Christian, for example; alienation is a sign that you understand something about the reality of the world.
So perhaps what’s new with modernity is that people feel they shouldn’t be alienated. Colin Campbell wrote a book called The Romantic Ethic and the Spirit of Modern Consumerism, in which he argued that modernity has introduced a genuinely new form of hedonism. Hedonism is no longer just getting the sex, drugs, and rock ’n’ roll or whatever but it’s become a matter of selling new fantasies so that you’re always imagining the thing you want. The object of desire is just an excuse, a pretext, and that’s why you’re always disappointed when you get it.