Damn Interesting on the forgotten history of Henry Ford’s surreal Fordlandia, a rubber-plantation-slash-corporate-city in the Amazon where workers would have American values stamped into them, and which was ultimately abandoned at a loss equivalent to $200 million today:
By the late 1920s, automobile tycoon Henry Ford’s hundreds of thousands of new cars needed millions of tires, which were very expensive to produce when buying raw materials from the established rubber lords. To that end, he established Fordlandia, a tiny piece of America which was transplanted into the Amazon rain forest for a single purpose: to create the largest rubber plantation on the planet.
In 1929, Ford purchased a 25,000 square kilometer tract of land along the Amazon river, and immediately began to develop the area.
Scores of Ford employees were relocated to the site, and an American-as-apple-pie community sprung up from what was once a jungle wilderness. It included a power plant, a hospital, a library, a golf course, and rows of white clapboard houses.