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Asterix – French Comics Hero – Endorses McDonald’s

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As you might expect, the French are more than a little testy about the offending ad, shown at right, part of a BETC EuroRSCG publicity campaign for McDonald’s. Report from Reuters:

A new McDonald’s ad featuring Gallic champion Asterix enjoying a burger and fries has sparked outrage among French comic purists who see it as an insult to their national heritage.

The billboard shows the fearless Gaul and friends celebrating their traditional banquet at the fast-food chain — with Cacofonix the bard tied to a tree outside as usual.

“My childhood hero sacrificed like a wild boar! What next? Tintin eating at Subway?” said one horrified blogger called sirchmallow.

“How ironic, the indomitable Gauls making an advert for the invaders,” was another outraged comment on Twitter.

The ad is of three designed by advertising agency Euro RSCG for McDonald’s’ “Come as you are” campaign…

[continues at Reuters]

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