Rebekah Wilce writes at PR Watch:
Remember “fecal soup”? A CBS “60 Minutes” exposé in 1987 documented widespread food safety violations by the poultry industry, making use of undercover video from a hidden camera placed by the “60 Minutes” crew. The episode vindicated U.S. Department of Agriculture (USDA) whistleblower Hobart Bartley, who had been ignored and threatened by his superiors and finally transferred to another plant when he warned of unsanitary conditions at a Simmons Industries plant in Missouri. Bartley was particularly irate about the “eight-foot-high vat of water called the ‘chiller,’ where as many as 10,000 chicken carcasses were routinely left to float, soaking up moisture to increase their selling weight. Dried blood, feces, and hair were floating in along with the dead birds. Diane Sawyer later called it ‘fecal soup.’”
In the modern era, effective enforcement of food safety and the humane treatment of animals has long relied on undercover video investigations by reporters and citizens.