Tag Archives | Black Eyed Peas

My Black Eyed Apocalypse

Black Eyed ApocalypseThe JoeBot writes on Confessions of a CyberCasualty: Last year, I toured with the Black Eyed Peas on their Japan/Australia run. It was dubbed The E.N.D. World Tour, which was appropriate. The production is a dazzling metaphor for the end of civilization. As I get older, I frequently find myself forced to compromise my principles — whether ethical or aesthetic — for a higher standard of living. My job is to fly lights, sound, and video — not to judge the artists. My crew chief said this a dozen times. After all, I was paid well, enjoyed fine meals and plush hotel rooms, had fantastic adventures on the streets of Tokyo, Nagoya, Osaka, Melbourne, and Auckland, and I only had to wear a BEP t-shirt one time — when my laundry was dirty. Still, the damage is evident. I began to absorb the insidious beats and lobotomizing lyrics through constant exposure. To make matters worse, I was born with a hyperactive cerebral sequencer that will sample and loop any catchy tune within a 100' radius. You hear about nuclear lab technicians who glow green when the lights go out. Well, for months after I came home you could hear "Boom Boom Pow" playing from my head in a quiet room. Just another occupational hazard ...
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‘I’m With the Brand’: How The Black Eyed Peas Became The World’s Most Corporate Band

The Black Eyed Peas in Paris. Photo: Nicolas Genin (CC)

The Black Eyed Peas in Paris. Photo: Nicolas Genin (CC)

In the music business these days, it’s not about selling the most CDs, it’s having the best sponsors. John Jurgensen tells how the Black Eyed Peas became the face of Samsung, Apple, BlackBerry, Bacardi and more, in the Wall Street Journal:

About 30 minutes into every concert on the Black Eyed Peas’ current tour, band leader will.i.am performs a freestyle rap, riffing on text messages sent by audience members. It’s a flashy solo turn for the musician who has steered the group since 1995. It’s also a moment in the spotlight for the tour’s primary sponsor, BlackBerry, which delivers the messages scrolling up two huge screens on the stage.

On its path from rootsy L.A. hip-hop troupe to pop juggernaut, the Black Eyed Peas have been escorted by a parade of corporate backers. From Coors to Levi’s, Honda to Apple, Verizon to Pepsi, brands have padded the group’s video budgets, underwritten its tours and billboarded band members in prominent places.

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