Apparently the “expelling of Coca-Cola” from Bolivia will be metaphorical rather than literal. Still, I feel as if we finally have a definitive answer as to what the end of the Mayan calendar means. Via Forbes:
David Choquehuanca, the minister in question, explained that Coca-Cola will be expelled from Bolivia on the same day that the Mayan calendar enters a new cycle–December 21. According to Choquehuanca, the date marks the end of capitalism and the start of a culture of life in community-based societies.
Although it may make sense for them to ban Coca-Cola–which screams America and, therefore, capitalism–it’s not the first time that a US company had trouble to find ground in Bolivia. After trying for years to conquer Bolivians, McDonald’s withdrew from the country in the early 2000s for not being able to turn a profit there.
The decision of Coca-Cola’s ban in Bolivia came in a time when the country is pledging to legalize the consumption of coca leaves, which are notoriously processed clandestinely into cocaine, and were declared an illegal narcotic by the UN in 1961, along with cocaine, opium and morphine, in spite of its consumption being a centuries-old tradition there, strongly rooted in the beliefs of various indigenous groups.