Branding












Occupy Wall StreetJust another reason to hate Long Island … reports the Smoking Gun:

Citing the potential of “Occupy Wall Street” to become a “global brand,” a Long Island couple has filed to trademark the name of the amorphous organization responsible for the protests and encampments in lower Manhattan and other U.S. cities, the Smoking Gun has learned.

In a U.S. Patent and Trademark Office (USPTO) application, Robert and Diane Maresca are seeking to trademark the phrase “Occupy Wall St.” so that they can place it on a wide variety of goods, including bumper stickers, shirts, beach bags, footwear, umbrellas, and hobo bags.

The October 18 filing, made in Diane Maresca’s name, cost the couple $975, which Robert Maresca, 44, termed “something of a gamble” in a TSG interview …


There’s a lot of talk about transmedia lately. Haven’t heard it? Well, there has been. Trust us. And heaven knows there are a lot of transmedia evangelists out there. So I just want to…


Facebook wants to be the place where you feel most yourself, with the most control over how you are regarded. It inextricably intertwines marketing with selfhood, so that having a self becomes…






Maher on the New DI think Bill Maher’s on the money again. Kudos also to Mad Men‘s Jon Hamm for his off-camera observation on the recent Real Time. Frances Martel writes on Mediate:

Whenever a major political party tries to “rebrand” itself, aesthetically, it inevitably ends in disaster. Last time it was GOP.com, but to prove the graphic failure is bipartisan, the Democrats have come up with a new logo, and a new slogan (“change that matters”). An exasperated Bill Maher tried to help out the party by offering some new slogans, like “fighting for you (to a point)” and “we got Lisa Ling’s sister out of Korea.”

The logo (which, it should be noted, The Atlantic has already called out for plagiarism from a Midwestern pizza place), is a small “D” in a blue circle. The hours spent thinking up this complex design must be incalculable. Maher presents it without comment, though his face says it all, and to add insult to injury, Jon Hamm of all people deadpans from off-camera, “Radiates power, doesn’t it?




How to destroy your brand fast! As reported in the Guardian: McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR…



When photographed by your web cam, a book’s image appears to update in a real-time, as rotating its cover toggles between the company’s feeds on Flickr, Twitter, Vimeo, and their blog. (Tilting and left-right motions provide scrolling.)

The trick is performed using embedded Flash content. and it’s an example of both “fluid interfaces” and augmented reality. (This article provides video of the cover in action, along with other examples of augmented reality…)

Augmented Reality. from Moving Brands on Vimeo.