Tag Archives | Branding

Advergaming: Instilling Corporate Logos Through Video Games

brandsCluster Mag on corporate branding inside the virtual worlds of video games:

Video games offer particularly lush marketing opportunities because they allow us to exist as agents in the digital beyond, a fantasy realm we’ve merely glimpsed through other media.

Once upon a time, a couple of consumer food brands partnered up with video game moguls like Capcom, Sega, and Nintendo to develop new games starring their bizarre spokescreatures like the jazzy, anthropomorphic California Raisins and Chester Cheetah.

Since the prehistoric days of advergaming, the transparent strategy of monopolizing the game world through an embodied mascot has mostly been ditched for a more savvy attempt at realistic product placement.

Several recent games go so far as to make the searching out and identification of brand names its central task, including Fashion Finder: Secrets of Fashion, in which 150 fashion brands participated, and Brandmania: Hidden Objects, an app created for the iPad, which sends players to different cities around the world to identify major brand logos “hidden” in realistic scenery.

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Employees Tattoo Themselves with Company Logos for Measly Fifteen Percent Raise

flair“I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own.” – Number Six, “The Prisoner”

Via Oddity Central:

People usually get tattoos to show off their personality, but for the employees of Rapid Realty getting inked was simply a quick and sure way to get a 15% permanent bonus. Company owner Anthony Lolli has been more than happy to pay for tattooing fees, but doesn’t take credit for the idea. Surprisingly enough, it all started when one of his employees decided to do it for free. “He calls me up,” Lolli said “‘Hey Anthony, I’m getting the logo on me.’ I show up at the shop and I’m like ‘this is cool, how can I repay you?’” And it all pretty much snowballed from there, and now 40 of his 800 workers have the Rapid Realty logo inked somewhere on their bodies.

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Human Demonology: Occupy Daath, or The Missing Protagonist

From P. Emerson at Modern Mythology:

…the Cop Show has only three characters–victim, criminal, and police person–but the first two fail to be fully human–only the pig is real. Oddly enough, human society in the eighties (as seen in the other media) sometimes appeared to consist of the same three cliche/archetypes. First the victims, the whining minorities bitching about “rights”–and who pray tell did not belong to a “minority” in the eighties? Shit, even cops complained about their “rights” being abused. Then the criminals: largely non-white (despite the obligatory & hallucinatory “integration” of the media), largely poor (or else obscenely rich, hence even more alien), largely perverse (i.e. the forbidden mirrors of “our” desires). - Hakim Bey – Boycott Cop Culture

Welcome to the apocalypse

Welcome to the apocalypse

Could we draw similar implications from the view of the US/Corporate empire being seen as the world’s police force? We all know the villain of this piece.… Read the rest

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How Consumer Brainwashed Are You? The Game

Via Salon, Andrew Leonard on a smash-success smartphone game which tests and hones one’s recognition of corporate symbols:

I was a little taken aback last Sunday when I saw my 15-year-old son playing Logos Quiz, a game that is based on the ability to identify corporate logos, [and which] rocketed to the top of the most popular free download apps lists this spring. Imagine a brand being able to compare recognition rates of their logo by age, by zip code or by “likes.” Imagine a brand being able to insert alternate versions of their logo to test. We’re all test subjects for the future of advertising, all the time. Logos Quiz just makes it explicit.

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Police Hunting For Burger King Mascot Who Entered McDonald’s In Georgia

Will ‘inciting corporate-branding cognitive dissonance’ be a crime of the future? Georgia’s Rome News-Tribune reports:

Rome Police were called to the restaurant at 2215 Shorter Ave. at approximately 1 p.m. by a manager in reference to a suspicious person. When they arrived, the manager said that a man dressed as the mascot for Burger King entered the restaurant with bags of hamburgers and began handing them out to several customers.

He danced while inside the restaurant and stopped to take pictures with children. The report states that one child took a picture with him and ran away as he appeared to be scared. The subject then got into a white Acura. The manager saw him take off his mask and he appeared to be a middle age white male with dark hair.

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How Advertisers Manipulate Us Through Scent And Sound

If you’ve witnessed the fetishization of “new Apple smell”, this makes perfect sense. Via the BBC:

In public spaces all over the world, companies are gunning for consumers’ attention, intruding through their ears, nose and eyes, constantly assaulting them with sounds, smells and visual props.

All the senses can be manipulated to attempt to alter consumer mood and perception. Some 83% of marketing budgets are focused on the eyes, according to Martin Lindstrom’s book Brand Sense. Stimulate two senses and the brand impact increases by 30%, rising to 70% when a third is added.

The way companies use smell and sound in addition to visual tools such as advertising posters is not obvious. The sense of smell, “has a direct connection to the emotional brain, unlike the other senses”, according to Andreas Keller, research associate at The Rockefeller University. “Evolutionarily, the emotions elicited by smells are disgust and fear – and whatever the opposites of these emotions are – and social or sexual emotions.

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Hundreds Of Olympic ‘Branding Police’ Begin Patrolling Britain Today

The previously discussed purple-uniformed brand police have hit the streets, and will fine or jail those who violate the specially-legislated “rights” of companies which are official Olympic sponsors. The Independent writes:

Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals. Wearing purple caps and tops… checking firms to ensure they are not staging “ambush marketing” or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald’s, Coca-Cola and BP.

[Drinking establishments] have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event. At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.

Marina Palomba, for the McCann Worldgroup agency in London, described the rules as “the most draconian law in advance of an Olympic Games ever”.

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‘Branding Police’ Will Patrol 2012 Olympics

Olympics---Team-GB-Kit-Un-007Are we headed for a future in which people are jailed for “branding crimes”? A special set of laws passed by British Parliament, at the behest of the International Olympic Committee, criminalizes “brand violations” related to sponsors of the London Olympics. It will be illegal for local businesses to publicly display words such as ‘twenty-twelve’, ‘medals’, and ‘London Games’. Athletes are banned from publicly mentioning companies or products that are not sponsors. Crack teams will patrol Olympic Village bathrooms, taping over manufacturers’ logos on soap dispensers and toilets. The Guardian writes:

With just a little more than three months to go until the opening of the London 2012 Games, attention is increasingly turning to what many legal experts consider to be the most stringent restrictions ever put in place to protect sponsors’ brands and broadcasting rights, affecting every athlete, Olympics ticket holder and business in the UK.

It is certainly very tough legislation,” says Paul Jordan, a marketing specialist at law firm Bristows, which is advising both official sponsors and non-sponsoring businesses on the new laws.

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Chinese State Police Seize iPhone Branded Gas Stoves

I want one of these knockoff Chinese iPhone stoves so badly. And to be fair, they are probably made in a factory next to the one in which iPhone phones are created. Via M.I.C. Gadget:

Two warehouses containing iPhone branded gas stoves got seized by the state police at Wuhan, after discovering they are not real Apple products. Each of the stoves comes with an Apple logo in green color.

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