Tag Archives | Brands

The Death of Brands

Adbusters_CorporateAmericaFlagThe always insightful James Surowiecki says that successful brands can no longer rely on past success as consumers care less and less about what brand they are buying, writing for the New Yorker:

Twelve months ago, Lululemon Athletica was one of the hottest brands in the world. Sales of its high-priced yoga gear were exploding; the company was expanding into new markets; experts were in awe of its “cultlike following.” As one observer put it, “They’re more than apparel. They’re a life style.” But then customers started complaining about pilling fabrics, bleeding dyes, and, most memorably, yoga pants so thin that they effectively became transparent when you bent over. Lululemon’s founder made things worse by suggesting that some women were too fat to wear the company’s clothes. And that was the end of Lululemon’s charmed existence: the founder stepped down from his management role, and, a few weeks ago, the company said that it had seen sales “decelerate meaningfully.”

It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than technology or patents or manufacturing prowess.

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Human Demonology: Occupy Daath, or The Missing Protagonist

From P. Emerson at Modern Mythology:

…the Cop Show has only three characters–victim, criminal, and police person–but the first two fail to be fully human–only the pig is real. Oddly enough, human society in the eighties (as seen in the other media) sometimes appeared to consist of the same three cliche/archetypes. First the victims, the whining minorities bitching about “rights”–and who pray tell did not belong to a “minority” in the eighties? Shit, even cops complained about their “rights” being abused. Then the criminals: largely non-white (despite the obligatory & hallucinatory “integration” of the media), largely poor (or else obscenely rich, hence even more alien), largely perverse (i.e. the forbidden mirrors of “our” desires). - Hakim Bey – Boycott Cop Culture

Welcome to the apocalypse

Welcome to the apocalypse

Could we draw similar implications from the view of the US/Corporate empire being seen as the world’s police force? We all know the villain of this piece.… Read the rest

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NYC Bill Would Criminalize Buying Knockoff Goods

Counterfeit Rolex Watch, dsc4577 5f270The Wall Street Journal reports:

NEW YORK — A city lawmaker said Tuesday she’ll introduce a bill to criminalize the purchase of counterfeit designer goods including handbags and watches.

The bill proposed by City Councilwoman Margaret Chin would impose penalties of up to a year in jail or a $1,000 fine for buying knockoffs.

“I urge visitors that come to New York to come for the authenticity, not to buy these fake bags or electronics,” Chin said. “We have local designers that create unique items at affordable prices, and they’re available. So don’t just come here for the knockoffs.”

A 2004 report by then-city Comptroller William Thompson found that about 8 percent of the approximately $287 billion in counterfeit goods sold in the United States annually is sold in New York City, resulting in more than $1 billion in lost tax revenue.

It is already illegal to sell fake designer goods, but Susan Scafidic, head of the Fashion Law Institute at Fordham University, said that if Chin’s bill passes New York would be the first U.S.

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