Tag Archives | bruce sterling

Prada Revolutionaries: Confessions of a Recovering Solutionist

Pic: Robert Scoble (CC)

Pic: Robert Scoble (CC)

I wrote a personal retrospective on Bruce Sterling’s Viridian Design movements, along with the Bright Green tech and socially responsible business movements, for the five year anniversary of the end of the Viridian Design mailing list.

Via Technoccult:

Today we have garbage continents and ocean acidification. The latest ICC report tells us that even if we do manage to gouge our emissions, we’re still in for some rough climate change. And cutting emissions still looks as unlikely as it did to me in 2003 and as it did to Sterling in 1998.

Any sane person would look at the evidence and say the Virdian/Bright Green movement failed miserably. But here’s the thing: The Viridian Design movement may have failed in its goals, but accomplished its objectives.

Green is hip. Green is sexy. And the more affluent you are the greener — and therefore hipper — you can afford to be.

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Bruce Sterling On Technology, Our Fate, And Eternity

Publisher 40kBooks has fresh answers from key science fiction and futurism writer Bruce Sterling, in response to questions from Cory Doctorow and others:

[Is the world] improved by technology? From the point of view of almost anything in this world that’s not a human being like you and me, the answer’s almost certainly No. You might get a few Yea votes from albino rabbits and gene-spliced tobacco plants. Ask any living thing that’s been around in the world since before the Greeks made up the word “technology,” like say a bristlecone pine or a coral reef.

It’s mostly the past’s things that will outlive us. Things that have already successfully lived a long time, such as the Pyramids, are likely to stay around longer than 99.9% of our things. It’s a bit startling to realize that it’s mostly our paper that will survive us as data, while our electronics will succumb to erasure, loss, and bit rot.

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