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Semiautomatic Weapon Manufacturer Bushmaster’s ‘Man Card’ Campaign

Via Buzzfeed, a fascinating just-deleted social media-based marketing campaign from Bushmaster, maker of Adam Lanza’s gun of choice. The Man Card campaign is centered around panic over potential loss of masculinity, with the ability to publicly revoke others’ “man cards,” and the promise that use of a Bushmaster assault rifle will provide the reinstatement of one’s man status:

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer’s manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

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