Tag Archives | campaign

“Monetizing” Electoral Politics: TV Networks Are Out To Sell, Not Tell

CampaignPinsAlready the projections are in—not for who is going to win the election in 2012—but for how much it is likely to cost.

Public Radio International concludes: “Campaign spending in the 2012 US election could reach $6 or 7 billion dollars as outside groups pay for electoral influence.”

Here we are in the middle of a deep recession that’s getting deeper by the day, with austerity the unofficial slogan du jour while Republican scheme up new ways to trim, cut and decimate government spending, and parties are spending billions on political horse races.

They decry government spending but they don’t talk much about their own spending, do they?

And neither do the Democrats who are also backing an orgy of spending cuts if only to show their opponents how “responsible” they are.

As both parties slash spending that benefits people, they are in a manic overdrive effort to raise more for themselves and their campaigns.… Read the rest

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First Advertising Campaign Targeted At Monkeys

800px-Cebus_olivaceus_gros_planThe advertising belief that sex sells may not just work on humans, but on monkeys too. That is what the first non-human aimed advertising campaign is basing its marketing strategy on. Via Wired:

A primatologist has created the first advertising campaign aimed at non-human primates and believes that it will be sex that sells.

Laurie Santos from Yale University’s Comparative Cognition Laboratory has teamed up with advertising agency Proton Studio to “determine where advertising has innate primate responses”.

Santos and team will create two foods specifically aimed at Capuchin monkeys — possibly two different colours of jelly. One will be featured on a billboard outside of the monkeys’ enclosure and the other will not. After a set period, the monkeys will be offered both foods. “If they tend toward one and not the other we’ll be witnessing preference shifting due to our advertising,” Keith Olwell of Proton told New Scientist.

Read the rest

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