As jackets go it looks far from fashionable, but its Japanese maker cannot meet sky-rocketing demand for "air conditioned" coats with built-in fans. Kuchofuku Co. Ltd — whose name literally means "air-conditioned clothing" — has seen orders soar amid power shortages in Japan after the devastating March 11 earthquake and tsunami. As parts of the nation sweat out an uncomfortable summer shackled by restrictions on electricity use, demand has grown for goods that provide guilt-free respite from the unrelenting summer heat. Two electric fans in the jacket can be controlled to draw air in at different speeds, giving the garment a puffed-up look. But this has not deterred those happy to be cool rather than "hot" when it comes to fashion.
Tag Archives | Clothing
As androids/dolls/CG figures become more lifelike, flesh-and-blood humans may desire to head in the other direction. Girls (and boys) can now pick up chic joint stockings to give themselves the look of a robot/figurine attempting to mimic a human being. Asiajin provides some explanation and unsettling photos:
Kyutai Kansetsu Sutokkingu (Spherical Joint Stocking) is a coterie stocking sold at Bungaku Furima (literature flea-market), a dojinshi sale dedicated for literature-related things only, by circle Ojosama Gakkou Shojo Bu (preppie school girls section). The stocking has globe joint painted on knees, to make your leg like real figure.
The stockings, 2,000 yen(US$25) seems sold out on their online shop, currently on order.
But why? I guess some people might love figures too much so that now they want to become like that. It is interesting because those joints originally showed their incompleteness of mimicking human beings.
In another experiment, volunteers watched one of two videos of the same man being interviewed for a job. In one, his shirt had a logo; in the other, it did not. The logo led observers to rate the man as more suitable for the job, and even earned him a 9% higher salary recommendation.
In a society in which the populace is now referred to as “consumers” rather than “citizens”, we all know the power of branding. The Economist reports on a study showing just how far this effect goes — the cooperation, respect, and money which others will give you varies widely based on the logo that appears on your shirt:
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Rob Nelissen and Marijn Meijers of Tilburg University in the Netherlands examined people’s reactions to [actors] who were wearing clothes made by Lacoste and Tommy Hilfiger, two well-known brands that sell what they are pleased to refer to as designer clothing.
No, it’s not an immutable law of nature. In the 1920s, retailers began encouraging pink (a strong color) for boys and blue (a dainty one) for girls, before the trend reversed after World War II. For centuries prior, both boys and girls wore white dresses.
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For centuries, children wore dainty white dresses up to age 6. “What was once a matter of practicality—you dress your baby in white dresses and diapers; white cotton can be bleached—became a matter of ‘Oh my God, if I dress my baby in the wrong thing, they’ll grow up perverted,’ ” Paoletti says.
The march toward gender-specific clothes was neither linear nor rapid. Pink and blue arrived, along with other pastels, as colors for babies in the mid-19th century, yet the two colors were not promoted as gender signifiers until just before World War I—and even then, it took time for popular culture to sort things out.
Looking for that perfect dress that will turn heads? Well, this one is made with pollutant-absorbing concrete, so you can clean the air too! Discovery News reports:
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A collaboration between London College of Fashion, University of Sheffield, and the University of Ulster, “Herself” is a prototypical dress sprayed with a concrete mixture that purportedly absorbs pollutants in nearby air. The details of the process remain a little hazy, although pollutant-absorbing concrete does actually exist — in fact the same Italian company that made this “transparent” cement (as some readers pointed out, this should have been concrete, which is actually the mixture of cement plus gravel and sand) has already built some air-friendly structures in Europe with it. Using sunlight as a catalyst, titanium dioxide on the surface of the material reacts with pollutants in the air, reportedly decreasing nitrogen dioxide and carbon monoxide in the surrounding area by up to 65 percent.