Kevin Ashton describes exactly what goes into the cans of coke he buys at his local supermarket in Los Angeles. Do you still want to drink this stuff? The Vons grocery store…

If you want to understand our culture, watch our commercials. Via Salon, Michael Shaw writes:

With the West in an endless struggle in the Middle East not just for resources but mindshare, we see the Coke bottle — the symbol of globalization and American commercialism — sitting there in the hot sand, the object of desire for, first of all, a hapless Gulf prince/camel jockey. Resonating with [the looming] immigration debate, we then have a Hispanic desperado evoking the desert as if the province of thirsty Mexicans looking north.

It’s funny but not-so-funny when you consider that what America has to offer is, in fact, a mirage. What the ad people realize I’m sure is that, after more than a decade in Iraq and Afghanistan, the idea of “quenching” — no matter how much you “put down” the Arabs and Islamists — couldn’t be more ironic.

The Coca-Cola Company doesn’t like it, but it’s removing the caramel coloring from Coke due to California declaring the compound to be a carcinogen. Via WBUR: When the state of California added…

Maybe I’ll have a Pepsi instead. Via Art Threat:

What can make a giant tremble? When a penniless student group gets a threat from New York lawyers — in this case, Coca-Cola’s lawyers — on account the students want to show a film condemning human rights abuses, the optics suggest that the giant has something to hide. ‘Screening truth to power’, it seems, has its consequences.

Earlier this month, Coke threatened legal action to prevent the screening of a new documentary film The Coca-Cola Case. The $141 billion company (with annual revenues of $28 billion) threatened a small non-profit media-arts group called Cinema Politica which shows documentary films for free at Concordia University in Montreal, Quebec and through a network of independent locals across Canada, in the United States, and in Europe and Latin America.