Comic-Con


Here’s a fairly insane marketing effort by Universal Pictures for their upcoming Scott Pilgrim vs. the World. Created in a 8-bit video game style, this “I-trailer” has commentaries, videos, making of footage and other stuff that usually is included in the DVD extras or commentary. (Click the image below for the trailer.)

Scott Pilgrim

Perhaps interactive trailers will become as commonplace as 3D has become for big budget films … coming off the buzz this film had a Comic Con, they certainly have kicked it up a notch.



Some of CNN‘s iReporters are saying that Comic-Con just isn’t for the geeks anymore: What is seen by some as the holy four-day weekend for geek culture at San Diego Comic-Con has…