A. S. Hamrah writes at the Baffler:
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Soon there will only be two kinds of ads on broadcast TV: commercials for things that make you sick and commercials for things that cure the illnesses caused by the things that make you sick. That’s why fast-food ads are stocked with images of youth living it up, while Big Pharma ads feature old people enjoying themselves despite their afflictions. These two types of ads follow each other with an inexorable logic, alternating the vibrant primary colors of childhood with the washed-out pastels of old age. TV tries to create life in time slots. Drama and comedy are interrupted on schedule for servings of Chicken McNuggets and pills. On broadcast TV, those are the Ages of Man.
This restless flickering between life and death makes sense for a time in which the broadcast networks’ mission of offering entertainment for the whole family generates diminishing returns.